brand values | Adweek
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Topic: brand values

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Coke, Chrysler, Walmart Lean Into Larger Causes It's what millennials are looking for

The concept of brand values—as in selling something bigger than soda, cars and clothes—has been a recurring theme today at the ANA Masters of Marketing conference. Marketing chiefs at Coca-Cola, Chrysler…

October 4, 2013, 5:30 PM EDT

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