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Topic: The Brand Union

Agencies Dissect Foursquare's Makeover

A new logo, redesigned app, but what does it all mean?

Foursquare yesterday unveiled a fresh "F-pin" logo and ultimately a new brand strategy, as it plans to release a starkly different version of its app in three weeks. Adweek asked…

Branding Experts to Airbnb: Ride the 'Vagina Logo' Buzz

Accidental Rorschach test may be genius

What appeared to be a run-of-the-mill rebranding story yesterday with Airbnb has taken a strange turn toward either memories of elementary school anatomy/sex-ed class or pre-Giuliani Times Square. Indeed, the…

GM Bookends Facebook's Comeback Story

Mobile-first focus helps win back auto giant

General Motors' return to Facebook advertising may as well as put a bow on what's turned out to be a comeback story for the social giant in the last year.…

The Brand Union Hires Global Creative Chief

Fred Richards had been at Interbrand

Dyfed “Fred” Richards, the global creative director for Omnicom’s Interbrand, is moving to The Brand Union as worldwide creative director, consumer branding, a new position at the WPP Group company. Richards’…

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