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Topic: Brand strategy

What 27 Years of Kung Fu Taught PJ Pereira About Good Marketing Strategy [Video]

Plan to improvise, or your client takes the beating

Agencies love to spend weeks or even months creating a strategy for each marketing campaign, but does this approach still work in a real-time world where consumer reactions and unexpected…

Goodby Wins Seagate Brand Assignment

Havas Worldwide remains lead global agency

Goodby, Silverstein & Partners has landed an interesting new corporate branding assignment from Seagate Technology, a leader in digital storage. Goodby will focus on the company's overall brand strategy and how…

mOcean Has a New Consumer Brands Unit

Maintains strong focus on children

Specs Who (l. to r.) Mike Braue, director of client services, consumer brands; Michael McIntyre, president; Christianne Brooks, group creative director; and Kevin Aratari, evp, entertainment What Entertainment advertising, marketing, branding and…

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