Topic: Brand Power Index
Type
Seven Brands That Are Winning With Nostalgia
Living in the past isn’t such a bad thing
For some of the biggest consumer brands, nostalgia is anything but yesterday’s news. In a study of brands that had consumers buzzing during the first quarter, NBCUniversal Integrated Media noticed that…
The World's Buzziest Brands
Products we can't stop talking about
NBCUniversal Integrated Media launched the Brand Power Index (BPI) in 2010 to pinpoint the 500 brands consumers are talking about the most. The BPI’s methods for measuring the impact of…
Advertisement
