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So Starbucks Is Really Good at Instagram Videos, Too Coffee chain headlines the week's top brands

Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability…

October 3, 2014, 8:01 AM EDT

Nike Cuts Adrian Peterson as Brands Continue to Condemn NFL Marketers have reached a tipping point

Nike will no longer sponsor National Football League star Adrian Peterson, who was re-suspended by the Minnesota Vikings this morning stemming from allegations of abusing his 4-year-old son. "Nike in no…

September 17, 2014, 12:48 PM EDT

Snapchat's 'Crazy Engaged' Users Can't Resist a Message From Taco Bell Brands see success despite marketing in the dark

Taco Bell’s Nicholas Tran said Snapchat followers are “crazy engaged.” When the brand sends a Snap, 90 percent of friends who open a message view it in its entirety, and…

August 22, 2014, 3:02 PM EDT

Pinterest Hires the Man Behind Axe Marketing at Unilever David Rubin will drive brand efforts

Pinterest has a new advocate, David Rubin, who was a vp at Unilever in charge of marketing hair care products. At Pinterest, he's the new head of brand, working with…

July 22, 2014, 3:32 PM EDT

8 Brands Collectively Rejoice To Twitter's Gif Giving An Arby's curly fry heads a soccer ball

Brands have gone Gif crazy now that Twitter enabled the playful animation feature. The new media format is the latest rage on the social messaging platform with everyone from Arby's to…

June 18, 2014, 7:22 PM EDT

How Does Kiehl's Launch a New Product? By Sending It to Space, Of Course New campaign looks for social liftoff

Kiehl’s new face moisturizer is more like space moisturizer. The high-end cosmetics brand launched a rudimentary spacecraft with its product on board so it could promote a new line of…

June 11, 2014, 6:30 AM EDT

Facebook and MeUndies.com Are Having a Great Cat-and-Mouse Game Case study on circumventing ad rules and getting results

Facebook keeps catching MeUndies.com with its pants down when it comes to ad policies on the social network. But the underwear e-tailer is having too much fun and experiencing too…

May 5, 2014, 1:49 PM EDT

Are Brand Rivalries Like the Taco Bell-McDonald's Dust-Up Good Marketing? I-Com attendees weigh in

Taco Bell and McDonald's last week had an epic exchange after the former debuted its "Ronald McDonald" TV spot. And Ford took on Cadillac in what has been a late…

March 31, 2014, 4:23 PM EDT

Unilever's Debbie Weinstein Heads to Google Dove 'Sketches' braintrust to help digital giant in Europe

Debbie Weinstein is leaving Unilever for Google, Adweek has learned. Weinstein has served in three international executive roles for the packaged goods giant since 2009, most recently as vp of global…

March 25, 2014, 6:11 PM EDT

76% of Marketing Execs Say They Don't Target With Behavioral Data Razorfish study of C-suite set raises eyebrows

Seventy-six percent of marketers do not utilize behavioral data in either segmentation analysis or targeting, per a Razorfish study called The State of Always-On Marketing that surveyed 685 C-suite executives.…

March 20, 2014, 5:52 AM EDT

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