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Topic: brand logos

How Budweiser Ditched Its Old Look and Crafted a New Visual Identity

A 140-year-old brand's makeover

What goes into giving a major marketer like Budweiser a top-to-bottom makeover of its core product? The entirety of the beer behemoth's visual identity—packaging, logo, typography and more—recently got a…

Could You Draw Brand Logos From Memory? We Asked People in Times Square to Give It a Shot

Survey says even Apple's mark can be a challenge

Many of the world's most recognizable brands have the world's most recognizable logos. And a successful visual identity of a brand can, even without showing the brand name, make consumers…

What Makes a Memorable Logo Design (or Redesign)?

Siegel+Gale study digs in

If you've ever wondered what makes a logo sticky, unforgettable even, you're not alone. Branding firm Siegel + Gale wanted to know too, but after finding little research providing any…

How an Alien Doodle Became Reddit's Simple, Versatile Logo

Meet Snoo, the most recognizable extraterrestrial since E.T.

This is the story of how a bored college kid let his mind wander in class and wound up changing the world. Wait—haven't we heard this one before? You bet…

Google Doesn't Just Have a New Logo. It Has a Whole New Look for the Mobile Age

Tech giant unveils a flexible collection of colorful icons

Google's branding just got a makeover.   The 17-year-old tech leader today released its new serif-free logo with a two-minute video showcasing the evolving ways consumers use Google's many digital services,…

Here's What 22 Famous Logos Would Look Like If They Swapped Colors With Competitors

Surprisingly unsettling

We already know what makes a successful logo—remember, simplicity is key. But what about its color scheme?  A Brazilian graphic designer, Paula Rúpolo, recently experimented with 22 major brand logos, swapping the colors…

StubHub's New Logo Signals a Change in Its Mission

From reselling tickets to whole-event experience

After roughly a decade with the same logo, StubHub decided to give it a refresh as the brand looks to redefine its identity. StubHub wants to give its customers an…

Here's What the Most Popular Brands' Logos Have in Common

Deconstructing successful insignias to see what customers like best

When it comes to creating a successful logo for your brand, it seems simplicity is key. Udemy, an education marketplace, examined logos from 50 brands on Fortune's 2015 World's Most Admired Companies…

Facebook Just Updated Its Logo Ever So Slightly. Can You Tell the Difference?

It's in a 'custom' font now

Facebook has basically used the same logo since 2005—its name in white, in Klavika font, on a blue background. But this week, the company, which is now allegedly worth more…

Quiz: Can You Match the Brand With Its Original Logo?

They've come a long way, baby

Logos can say a lot about a brand, and just as companies and products change over time, so too do their icons. Even the most high-profile companies are constantly tweaking their…

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