Topic: brand logos

Google Doesn't Just Have a New Logo. It Has a Whole New Look for the Mobile Age

Tech giant unveils a flexible collection of colorful icons

Google's branding just got a makeover.   The 17-year-old tech leader today released its new serif-free logo with a two-minute video showcasing the evolving ways consumers use Google's many digital services,…

Here's What 22 Famous Logos Would Look Like If They Swapped Colors With Competitors

Surprisingly unsettling

We already know what makes a successful logo—remember, simplicity is key. But what about its color scheme?  A Brazilian graphic designer, Paula Rúpolo, recently experimented with 22 major brand logos, swapping the colors…

StubHub's New Logo Signals a Change in Its Mission

From reselling tickets to whole-event experience

After roughly a decade with the same logo, StubHub decided to give it a refresh as the brand looks to redefine its identity. StubHub wants to give its customers an…

Here's What the Most Popular Brands' Logos Have in Common

Deconstructing successful insignias to see what customers like best

When it comes to creating a successful logo for your brand, it seems simplicity is key. Udemy, an education marketplace, examined logos from 50 brands on Fortune's 2015 World's Most Admired Companies…

Facebook Just Updated Its Logo Ever So Slightly. Can You Tell the Difference?

It's in a 'custom' font now

Facebook has basically used the same logo since 2005—its name in white, in Klavika font, on a blue background. But this week, the company, which is now allegedly worth more…

Quiz: Can You Match the Brand With Its Original Logo?

They've come a long way, baby

Logos can say a lot about a brand, and just as companies and products change over time, so too do their icons. Even the most high-profile companies are constantly tweaking their…

New American Airlines Logo Triggers Ire and a Sense of Déjà Vu

Paint job shows that brands that scrap a classic look do so at their peril

When American Airlines unveiled its new logo and plane livery yesterday with the usual PR bravado (“Our new logo and tail reflect the spirit of America: innovative, progressive and open…

Iconic Icons

Susan Kare, the former Apple designer behind the 'Happy Mac' icon, discusses a well-designed life

Anyone ever give you a virtual kiss on Facebook? Ever find yourself face to face with Apple's once-ubiquitous "Happy Mac" icon? You have Susan Kare to thank. The pioneering digital…

Middle East Meets Western Brands

NYC artist employs luxury brand logos to make a geopolitical statement

Luxury American and European brands most often inspire consumers to pull out their credit cards. But in the case of Eric Parnes, they simply inspire, period. Parnes, 31, an artist of…