Topic: brand image
Which marketers pushed their products to new frontiers—and which ones pushed things too far?
By Robert Klara on Dec. 20, 2012 - 5:51 PM EST
Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…
Winner will focus on brand image efforts
By Andrew McMains on Feb. 15, 2012 - 3:09 PM EST
Product-focused, transaction-orientated advertising apparently isn’t moving the needle enough for Cablevision’s Optimum brand. The cable giant is now seeking a broader brand image campaign to distinguish Optimum—which offers digital TV, digital…