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Topic: brand image

Vote for the Best and Worst Brand Extensions

Which marketers pushed their products to new frontiers—and which ones pushed things too far?

Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…

Cablevision's Optimum Seeks 'Voice' in Creative Search

Winner will focus on brand image efforts

Product-focused, transaction-orientated advertising apparently isn’t moving the needle enough for Cablevision’s Optimum brand. The cable giant is now seeking a broader brand image campaign to distinguish Optimum—which offers digital TV, digital…

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