Topic: Brand Genius 2012
The most masterful marketers of the year came out in force for Adweek’s Brand Genius gala awards dinner, an annual rite that recognizes the year’s 10 most memorable and innovative…
Olivier François, the CMO and much-praised branding engine for Chrysler Group, drove home tonight with the honor of Grand Brand Genius of 2012. The award capped off Adweek’s Brand Genius gala…
As most people know, Tinker, Tailor, Soldier, Spy is the title of a 1974 John le Carré novel. But as most marketers know, it's also an apt metaphor for their…
These are indeed uncertain times, and for the media economy, nothing causes more angst, paranoia and agita than not having a handle on the near term. In a dead heat, the…





