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Topic: Brand Genius 2012

Brand Genius 2012 Recap

Highlights from our night honoring the top marketers of the year

Brand Genius 2012 Recap

Night Out: Brand Genius 2012

Marketing's brightest stars were out for Adweek's annual Brand Genius Awards gala in New York

The most masterful marketers of the year came out in force for Adweek’s Brand Genius gala awards dinner, an annual rite that recognizes the year’s 10 most memorable and innovative…

Chrysler Comeback Kid Wins Adweek Honor

Olivier François is named 2012 Grand Brand Genius

Olivier François, the CMO and much-praised branding engine for Chrysler Group, drove home tonight with the honor of Grand Brand Genius of 2012. The award capped off Adweek’s Brand Genius gala…

Adweek's 2012 Brand Genius Awards

Celebrating the brains, guts and creativity of the year’s top marketers

As most people know, Tinker, Tailor, Soldier, Spy is the title of a 1974 John le Carré novel. But as most marketers know, it's also an apt metaphor for their…

Editor's Letter: Breaking Through

Adweek celebrates great marketers, the vision of a leader and our own efforts to take our brand into a bright future

These are indeed uncertain times, and for the media economy, nothing causes more angst, paranoia and agita than not having a handle on the near term. In a dead heat, the…

Brand Genius, Brian Niccol, Taco Bell

The resemblance to Taco Boy is purely coincidental

Brand Genius, Brian Niccol, Taco Bell

Brand Genius 2012: Lisa Mann, Oreo

How do you eat your Oreo? Lisa explains

Brand Genius 2012: Lisa Mann, Oreo

Brand Genius 2012: Matthew McCarthy, Axe

The Axe man reveals his own favorite aroma

Brand Genius 2012: Matthew McCarthy, Axe

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