Brand Genius

ESPN's Hannah Storm on Why Building Your Brand Is Key to Making It Big in Broadcasting

And how the industry has changed

  brightcove.createExperiences(); Hannah Storm is perhaps one of the most noteworthy female sports broadcasters in the business, building her career over…

Facetime: Adweek’s Brand Genius Gala

Arnold Schwarzenegger, Adam Braun, Hannah Storm, Alicia Hatch and more

Adweek’s Brand Genius Gala sponsored by Heat and Deloitte Digital at New York’s Rainbow Room gathered the industry’s greatest marketers in one room for a night of celebration. Elsewhere,…

Some of Marketing's Brightest Minds Share Their Best Advice for the Next Generation

2016's Brand Genius winners talk success

  brightcove.createExperiences(); This year's Brand Genius winners once again represent a group of elite marketers creating groundbreaking work for brands within…

Why Having a Vision Is the Key to Arnold Schwarzenegger's Success

Adweek's 2016 Brand Visionary on his persistent drive

It takes a certain set of skills to successfully transform one's career not just once or even twice, but over and over again. No one has been more successful at…

JetBlue's Elizabeth Windram Wins Adweek's 2016 Grand Brand Genius Award

Advertising director is making airline ads fun again

In 2016, JetBlue launched a number of clever campaigns for a category many people don't necessary love, airlines. The brand made passengers happy with stunts for free or discounted travel,…

Adweek Announces Winners of the 2016 Brand Genius Awards

Saluting marketing's best and brightest

Adweek is pleased to announce the winners of its annual Brand Genius Awards. Now in their 27th year, the awards recognize the talented men and women behind the most inventive,…

Chipotle Marketing Exec Indicted in Major Crackdown on Cocaine Buyers in New York

Mark Crumpacker allegedly among drug ring customers

Mark Crumpacker, Chipotle's chief creative and development officer, has been indicted as part of a New York City drug ring bust. The Chipotle executive and Fox Business producer Katie Welnhofer were among 18…

Brand Genius 2016 Call for Submissions

Adweek is accepting nominations for marketing's top honor

For over 25 years, Adweek's Brand Genius Awards have saluted the best and brightest minds in marketing—but we need your help in finding them. Do you know a fearless marketer…

Facetime: Adweek’s Brand Genius Gala

The star-studded event honored Arianna Huffington, Christy Turlington and more

On Oct. 20, Adweek hosted the 26th annual Brand Genius Awards, honoring the most creative, innovative and successful brand marketers of the year. This year’s awards were presented by Oracle…

A World That Hates Airlines Doesn’t Hate Delta, Thanks in Part to This Marketer

Adweek’s 2015 Brand Genius winner for travel

In recent years, airlines have become a staple on those lists of things Americans love to hate. Search for any airline on Twitter and you are guaranteed to find the…