Topic: brand extensions
Type
The Best (and Worst) Brand Extensions
Thinking of nudging your brand name into a new category? Good luck. But please, read this first
It’s a plane! It’s a purifier! It’s both! In theory, launching a successful brand extension should be easy. All you have to do is take a familiar name and slap it…
Vote for the Best and Worst Brand Extensions
Which marketers pushed their products to new frontiers—and which ones pushed things too far?
Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…
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