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Topic: brand extensions

Jimmy Dean Moves Beyond Breakfast in New Ads

Campaign from TBWA\C\D features lunch, dinner items

Tyson-owned brand Jimmy Dean is moving beyond breakfast with a campaign introducing a new line of products designed for lunch and dinner. There are sixteen new products in all, including a…

Self Launches Frozen Foods Line

It's a first for Condé Nast

With recent brand extensions, Condé Nast's Self magazine has focused on helping readers burn calories. Now, it's going to guide them in what they can actually eat. In the latest example…

Southern Living Puts its Name on Branded Communities

An extension of its branded décor and house plans

Diehard fans of Time Inc.'s Southern Living can live in a Southern Living-branded house filled with Southern Living-branded décor, thanks to the brand's formidable stable of brand extensions. There are home…

Condé Nast Teams With Fiat on GQ-Branded Car

Carmaker to sponsor mag's style competition

Condé Nast titles already boast a bevy of brand extensions—from Teen Vogue bedding to New Yorker beach towels to a Vogue café in Dubai. Now, fans of GQ who really…

Southern Living Launches Hotel Collection

Features 15 editorial-vetted properties

Southern Living, already a behemoth in the brand extension department (you can buy Southern Living furniture, bedroom linens, tableware, and even house plans), is giving "living" the brand experience a…

Cooking Light Rolls Out Food Line

Prepared foods to launch at BJ's stores

Time Inc.'s Cooking Light, which has long shown readers how to make nutritious meals, is now providing the dinners themselves. This month, Cooking Light is rolling out a new line…

The Best (and Worst) Brand Extensions

Thinking of nudging your brand name into a new category? Good luck. But please, read this first

It’s a plane! It’s a purifier! It’s both! In theory, launching a successful brand extension should be easy. All you have to do is take a familiar name and slap it…

Vote for the Best and Worst Brand Extensions

Which marketers pushed their products to new frontiers—and which ones pushed things too far?

Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…

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