Topic: Brand

American Greetings' Mother's Day Video Takes Top Prize at Effie Awards

'World's Toughest Job' ad made by Mullen Lowe

After a strong showing at last month's One Show, Mullen Lowe's "World's Toughest Job" ad for American Greetings claimed the top prize tonight at the Effie Awards. The Grand Effie winner…

Pinterest Hires the Man Behind Axe Marketing at Unilever

David Rubin will drive brand efforts

Pinterest has a new advocate, David Rubin, who was a vp at Unilever in charge of marketing hair care products. At Pinterest, he's the new head of brand, working with…

How Tumblr Helped Hyundai Spread Its World Cup Message

Paid and free tactics give a lift

For the first time, Tumblr is giving brands a look at how their campaigns impact awareness, conducting surveys of users and asking whether they were familiar with their ad partners'…

Twitter Tells Brands They Can Reach 30% of Their Followers for Free

Sharing new stats with marketers

Twitter is telling brands, "Come to us if you want to reach fans freely." The company said today that marketers can hit an audience equal in size to 30 percent…

Newcastle Reveals the Secrets of Facebook Advertising

Plans Fourth of July brand blitz

If you have no TV ad budget, would all-digital work? Newcastle Brown Ale would argue yes—digital content is just as effective if not more effective. The Heineken-owned beer brand only advertises…

Batman's New Favorite Gadget Is a Leica Camera

Director tweets on-set pic of Ben Affleck, endorses brand

I shot this with my @Leica_Camera M Monochrom. #Batman #Batmobile #Gotham — ZackSnyder (@ZackSnyder) May 13, 2014 Holy camera, Batman! The world got its first look at Ben Affleck as…

Facebook Plays Favorites With Autoplay Video Feature

Early look at test profile reveals platform's priorities

Experimenting with new ways to display video in the News Feed, Facebook is also apparently playing favorites in deciding what content gets enhanced features like autoplay. A sneak peek at the…

EBay Plans to Share Its Users' Data With Brands

Faces perception issues

EBay will soon start letting brands build out audience segments using its wealth of shopping data so they can target ads to consumers on non-eBay sites, following a similar move by…

Cupcake Nation

The popular treat is spawning TV shows, books, retail chains—and the cake pop

“Would you like a free cupcake?” Duh. The no-brainer question stops sidewalk traffic as Sophie Kallinis LaMontagne, wearing her signature hot pink apron and matching lipstick, holds out a ribboned tray of…