Topic: Brad Smallwood

Facebook Craves Conversions More Than Clicks

Measurement head previews Re:think 2013 speech today

Facebook isn’t crazy about clicks as digital advertising’s be-all, end-all performance metric. Rather, the company is more concerned with conversions. In the fall, Facebook partnered with data provider Datalogix to launch a tool that helps advertisers…

Sheryl Sandberg Doubles Down on Facebook's Branding Prowess

Pitch growing to chorus-level

Just in case you’re an Internet marketer who went into a coma in 2007 and just woke up yesterday to hear Facebook taking such a full-throated stance that its digital…