Topic: BPN

Can MTV and Adam Levine Get Millennials to Hang Out at Applebee's?

MTV sponsorship taps into music, nightlife

Applebee's will launch a multimonth sponsorship with MTV on Monday to connect young consumers with popular bands—starting with Maroon 5. And the restaurant hopes the move will bolster its image…

BPN Names a U.S. Managing Director

Martha Peterson comes from Maxus

BPN, the fledgling third network of IPG Mediabrands, has named Martha Peterson as U.S. managing director, a new position. Peterson, with a broad background in digital advertising, was previously senior partner,…

Hillshire Brands Sees 20% Jump in Purchase Intent With Beacons

Sausage brand claims initial success with mobile

Hillshire Brands and IPG Mediabrands-owned agency BPN are announcing an interesting case study today about how beacons (the devices set up in brick-and-mortar stores to trigger location-based offers) increased purchase…

Media Agencies Are Bullish on Chicago

Marketers see the Windy City as more in touch with consumers

Lately, a whole string of media agencies are falling in love with Chi-Town. As some marketers, especially heartland brands, see Chicagoans as more representative of the American consumer than those who…