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Can MTV and Adam Levine Get Millennials to Hang Out at Applebee's? MTV sponsorship taps into music, nightlife

Applebee's will launch a multimonth sponsorship with MTV on Monday to connect young consumers with popular bands—starting with Maroon 5. And the restaurant hopes the move will bolster its image…

October 10, 2014, 2:12 PM EDT

BPN Names a U.S. Managing Director Martha Peterson comes from Maxus

BPN, the fledgling third network of IPG Mediabrands, has named Martha Peterson as U.S. managing director, a new position. Peterson, with a broad background in digital advertising, was previously senior partner,…

September 4, 2014, 2:47 PM EDT

Hillshire Brands Sees 20% Jump in Purchase Intent With Beacons Sausage brand claims initial success with mobile

Hillshire Brands and IPG Mediabrands-owned agency BPN are announcing an interesting case study today about how beacons (the devices set up in brick-and-mortar stores to trigger location-based offers) increased purchase…

July 22, 2014, 2:38 PM EDT

Media Agencies Are Bullish on Chicago Marketers see the Windy City as more in touch with consumers

Lately, a whole string of media agencies are falling in love with Chi-Town. As some marketers, especially heartland brands, see Chicagoans as more representative of the American consumer than those who…

April 21, 2014, 8:57 PM EDT

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