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Topic: Bp

Shell Shows More Gas Brands Could Fuel Up on Social Media

Viral effort led to 385 percent jump in chatter

While BP has garnered attention in recent years for its use of social media, not many of its competitors have been notably active in the space. But then there's Shell,…

Ogilvy Slashes Staffing in Its L.A. Office

Cut leaves a headcount of 15

Ogilvy & Mather is slashing staffing in its Los Angeles office due to dramatic spending reductions from a couple of its largest clients. Effective Feb. 3, the agency is cutting 33…

Pandora Rolls Out In-Car Ads

Web radio giant claims nearly 9% of total listening

Pandora's ad business just got wheels. The Internet radio giant has launched its first in-car advertising product, just in time for the launch of the Consumer Electronics Show in Las Vegas.…

A Communications Strategist Discusses the Overlap of Politics and Branding

Kevin Hauswirth’s lessons learned in social media

Specs Who Kevin Hauswirth Age 29 New gig Senior strategist, Purple Strategies Old gig Chicago’s first director of social media What’s it been like to move to the private sector after working with Mayor…

The Ozzy Osbourne Effect

Heavy metal, clashing celebs make for good brand buzz

A new SUV ad featuring a family belting out an a capella version of Ozzy Osbourne's "Crazy Train" helped give Honda a big boost in consumer perception in June. CVS…

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