Topic: Boys & Girls Clubs

Boys & Girls Clubs Ad Evokes Fear Through Implied Dangers

Uses emotional approach to court prospective donors

Boys & Girls Clubs of America took a new, more emotional approach in its latest campaign, created with Crispin Porter + Bogusky in Los Angeles. The ad explores the dangers that…

Membership Has Its Privileges

Boys & Girls Clubs of America's Evan McElroy on partners from Denzel Washington to Coke and the importance of tech monitoring

The Boys & Girls Clubs of America doesn’t really buy advertising space. Still, its iconic blue logo—a minimalistic rendition of clasping hands designed by Saul Bass—has a tendency to pop…

Talk to the hand in Boys & Girls Clubs ads

Hill, Holliday's pro-bono effort for the Boys & Girls Clubs of Boston is clearly well intentioned. The work is themed "In these hands," and in a rare example of…