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Topic: Boston

This Boston Agency Creates Apps for Cisco Forge embraces the city's university and vc culture

Specs Who Partners and founders Rob Stewart (l.), CCO; and Harry Chapin, CEO What Branding and advertising agency Where Outside agency offices in Boston’s Back Bay Like many Boston independent agencies, Forge benefits from…

October 16, 2013, 10:19 PM EDT

This Tech Startup Helps Businesses Reach Potential Customers With Apps Redemption rates over 40%

Specs Who Co-founders Brent Gilmore, CEO; and Katie Pietrowski, COO What Activity-based mobile ad platform Where Co-working space in Back Bay, Boston HighFive is the company behind devkit software that apps can download to…

September 19, 2013, 9:44 AM EDT

Boston Terriers Are the Latest Breed to Get the Star Treatment Dog days of advertising

Every dog has its day—and today definitely belongs to the Boston terrier. After starring in a rash of ads back in the early aughts, the breed is back in a big…

August 19, 2013, 10:09 PM EDT

Ben & Jerry's Lets Subways, Cabs and Spoons Help Vote for Ice Creams Food truck-based initiative entails cool social twists

Ben & Jerry's social-media-minded summer campaign allows consumers to vote online for potential new ice cream flavors. Yeah, that's not exactly new. But while brands like Lay's have been running…

June 3, 2013, 12:02 AM EDT

Seven Brands That Are Winning With Nostalgia Living in the past isn’t such a bad thing

For some of the biggest consumer brands, nostalgia is anything but yesterday’s news. In a study of brands that had consumers buzzing during the first quarter, NBCUniversal Integrated Media noticed that…

May 5, 2013, 11:07 PM EDT

Crowdfunding Efforts Aid Boston Marathon Victims Sites like GoFundMe, GiveForward raising millions

In the aftermath of last week’s Boston Marathon bombings, social platforms have become an important tool not just for sharing information about the events, but for raising funds for its…

April 23, 2013, 5:33 PM EDT

Reddit's Role Scrutinized in Boston Bombing Investigation [Updated] Was it a 'witch hunt' or legit efforts to help?

Social-news site Reddit is taking its lumps along with traditional media in their coverage of the Boston bombings. Reddit's general manager Erik Martin has expressed regret after the site wrongly identified…

April 19, 2013, 3:12 PM EDT

Time, Sports Illustrated's Boston Marathon Coverage Newsweekly to release tablet-only special issue

Time magazine will release a free, tablet-only issue dedicated to the Boston explosions this Thursday. (The magazine’s print edition, which had already been planned around the annual Time 100 list,…

April 16, 2013, 2:37 PM EDT

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