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Topic: Boston Red Sox

The 5 Best Tweets About Jeter's Gatorade Commercial, From Red Sox Fans Sports drink smooths over longtime rivalry

Not even die-hard Boston Red Sox fans can stop watching Gatorade’s buzzy commercial with the New York Yankee’s Derek Jeter today. The 90-second spot, which launched today and has been viewed more…

September 18, 2014, 4:11 PM EDT

Now Your Whole House Can Be a Shrine to Fenway's Green Monster, Thanks to Benjamin Moore Red Sox fans, rejoice

For many Red Sox fans, the only thing more iconic about Fenway Park than chanting "Yankees suck" is the Green Monster, and now you can bring a taste of that…

August 13, 2014, 9:11 AM EDT

How Samsung and David Ortiz Roped the President Into a Promotional Selfie Obama photo was a planned social stunt

Has Samsung gone selfie crazy? The smartphone maker behind the Oscar selfie tweeted 'round the world has now brought President Barack Obama unwittingly into its marketing act. Unbeknownst to the leader of…

April 2, 2014, 2:41 PM EDT

Red Sox Drive Solid World Series Ratings Fall Classic rebounds from last year’s low-water mark

In clinching their third World Series title in 10 years, the Boston Red Sox helped Fox post solid, if unspectacular, ratings. According to Nielsen live-plus-same-day data, Wednesday night’s clincher delivered a…

October 31, 2013, 6:47 PM EDT

Big Papi's World Series Run Means a Cool Million in Ad Bucks And Pepto or Mylanta may go after BoSox relief pitcher, per analyst

Want to know who was the big winner in terms of ad dollars from the memorable, six-game World Series, which wrapped last night with the Boston Red Sox defeating the…

October 31, 2013, 12:57 PM EDT

Boston Blowout Doesn’t Put a Damper on World Series Ratings Fox scores as Sox takes Game 1

An unhittable Jon Lester and a bevvy of bearded batsmen may have turned Game 1 of the 2013 World Series into a blowout, but that didn’t seem to shake up…

October 24, 2013, 5:20 PM EDT

New York Times Co. Sells Boston Globe Purchase by Red Sox owner returns paper to local roots

The New York Times Co. has sold The Boston Globe to Boston Red Sox owner John W. Henry for $70 million. The deal marks a big step in the Times…

August 3, 2013, 12:17 PM EDT

Major League Baseball and Anheuser-Busch Renew Sponsorship Pact New deal extends through 2018 season

Major League Baseball and Anheuser-Busch InBev today announced a continuation of their 33-year relationship, finalizing an extension that locks in the brewer as baseball’s official beer sponsor through 2018. While financials…

August 22, 2012, 2:07 PM EDT

NYC Subway Ad Disses Pregnant Red Sox Fans WFAN advises not giving up your seat

New York sports-radio station WFAN has, surprise surprise, advocated rudeness toward Red Sox fans with its latest subway ad. "Always offer your seat to a pregnant woman. Unless she's wearing…

April 17, 2012, 2:32 PM EDT

MLB Playoff Ratings Darken World Series Outlook Weak deliveries, small markets threaten Fox’s Fall Classic

If the MLB playoff ratings are anything to go by, Fox may be in for yet another rough World Series outing. According to Nielsen live-plus-same-day data, Fox’s coverage of the American…

October 19, 2011, 6:47 AM EDT

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