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Topic: Boston

This Boston Agency Creates Apps for Cisco

Forge embraces the city's university and vc culture

Specs Who Partners and founders Rob Stewart (l.), CCO; and Harry Chapin, CEO What Branding and advertising agency Where Outside agency offices in Boston’s Back Bay Like many Boston independent agencies, Forge benefits from…

This Tech Startup Helps Businesses Reach Potential Customers With Apps

Redemption rates over 40%

Specs Who Co-founders Brent Gilmore, CEO; and Katie Pietrowski, COO What Activity-based mobile ad platform Where Co-working space in Back Bay, Boston HighFive is the company behind devkit software that apps can download to…

Boston Terriers Are the Latest Breed to Get the Star Treatment

Dog days of advertising

Every dog has its day—and today definitely belongs to the Boston terrier. After starring in a rash of ads back in the early aughts, the breed is back in a big…

Ben & Jerry's Lets Subways, Cabs and Spoons Help Vote for Ice Creams

Food truck-based initiative entails cool social twists

Ben & Jerry's social-media-minded summer campaign allows consumers to vote online for potential new ice cream flavors. Yeah, that's not exactly new. But while brands like Lay's have been running…

Seven Brands That Are Winning With Nostalgia

Living in the past isn’t such a bad thing

For some of the biggest consumer brands, nostalgia is anything but yesterday’s news. In a study of brands that had consumers buzzing during the first quarter, NBCUniversal Integrated Media noticed that…

The New York Times Defends Putting Ad With Bloodied Man Next to Bombing Coverage

Too soon?

The New York Times took some heat from readers on Monday for allowing an online ad showing a bloodied man lying on the ground to appear next to coverage of…

Crowdfunding Efforts Aid Boston Marathon Victims

Sites like GoFundMe, GiveForward raising millions

In the aftermath of last week’s Boston Marathon bombings, social platforms have become an important tool not just for sharing information about the events, but for raising funds for its…

Reddit's Role Scrutinized in Boston Bombing Investigation [Updated]

Was it a 'witch hunt' or legit efforts to help?

Social-news site Reddit is taking its lumps along with traditional media in their coverage of the Boston bombings. Reddit's general manager Erik Martin has expressed regret after the site wrongly identified…

NYC's 5 Boro Bike Tour Pulls Ads Showing Pyrotechnics at Starting Line

A rethink after Boston

Following the bombings in Boston on Monday, New York City's 5 Boro Bike Tour is swiftly pulling all posters advertising its own May 5 race—because of now-inappropriate imagery showing pyrotechnics…

Time, Sports Illustrated's Boston Marathon Coverage

Newsweekly to release tablet-only special issue

Time magazine will release a free, tablet-only issue dedicated to the Boston explosions this Thursday. (The magazine’s print edition, which had already been planned around the annual Time 100 list,…

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