Books | Adweek

Topic: Books

Ad blitz begins for HBO's 'Game of Thrones'

HBO's big-budget take on one of my favorite books, "A Game of Thrones" by George R.R. Martin, is finally marching across America with an invasion of advertising. Posters began going…

March 17, 2011, 9:38 AM EDT

Kindle users like to run around and have fun

In its latest Kindle commercial, trots out self-absorbed twentysomethings in trendy clothes who hang out in coffee bars and invade each other's personal space. The Kindle's glare-free display—a key…

February 23, 2011, 8:53 AM EST

Kindle gets warmer and fuzzier for holidays

The Kindle ice queen is gone, replaced by friendlier types in the Amazon e-reader's first two holiday spots. In the first one, a woman settles on a Kindle as the…

November 9, 2010, 11:00 AM EST

Q&A: Seth Godin unplugged

When it comes to marketing advice, Seth Godin is in a class by himself. He pens the most-read marketing blog, writes best-selling books and is in high demand on…

September 27, 2010, 1:36 PM EDT

Short films set up Douglas Coupland's book

Douglas Coupland, author of the zeitgeisty 1991 novel Generation X, has a new book out in Canada and the U.K. called Generation A. It's set for a U.S. release in…

September 23, 2009, 8:52 AM EDT

Killer marketing in terrifying toilets of Japan

In America, public restrooms can be creepy, either because of the condition or the company. But in Japan, going to the bathroom seems to be one step short of…

May 26, 2009, 12:09 PM EDT

Enjoy the world of books while it's still here

Apt Studio and Asylum Films put together this great stop-motion film, called "This Is Where We Live," to help celebrate the 25th anniversary of 4th Estate Publishers in the U.K.…

March 5, 2009, 1:56 PM EST

Have some Internet with that mystery novel

Anthony E. Zuiker, creator of television's most overrated crime drama, CSI, has hooked up with EQAL, maker of the Web's most overrated teen/young-adult dramas, lonelygirl15 and KateModern, to bring…

March 3, 2009, 8:58 AM EST

Art Spiegelman book gets its own HD trailer

Art Spiegelman’s collection of sketchbooks, titled Be a Nose!, hit bookstores on Sunday, so animator Lars Edwards and the band the Black Keys collaborated on this high-definition cartoon trailer for…

March 2, 2009, 7:54 AM EST

Guinness World Records joins 21st century

The Jim Pattison Group, parent company of Ripley Entertainment, bought the Guinness World Records franchise in early 2008, and was determined to wipe the dust off the old book and…

January 28, 2009, 8:42 AM EST