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Topic: Books

Agency CEO Hires Laid-Off Borders Workers to Sell His Book Stunt makes example of failed chain

Well played, sir. To promote his book about the evolution of successful businesses, Aaron Shapiro has hired booksellers laid off from Borders, which he cites as a perfect example of…

November 2, 2011, 5:27 PM EDT

Amazon Takes a Bite Out of Publishing Business More than 122 books scheduled for release this fall

Since hiring famed editor Larry Kirshbaum and signing a book deal with popular self-help guru Timothy Ferriss, Amazon’s publishing business has been on fire. The online retailer is set to…

October 17, 2011, 12:41 PM EDT

Steve Jobs' Death Breaks Twitter Records, Boosts Bio Sales News led to 10,000 tweets per second

In the hours following Steve Jobs’ death, his millions of tech-minded admirers took to Twitter in record-breaking numbers to express their grief and celebrate the innovator’s life—resulting in the biggest…

October 6, 2011, 10:26 AM EDT

What Is Jeffrey Eugenides Doing on a Billboard in Times Square? FSG goes big to hawk his latest novel

Here's a sure sign of the End Times: A literary novelist just got featured on a giant billboard in Times Square. That kind of thing's usually reserved for Calvin Klein…

October 6, 2011, 7:56 AM EDT

Voltaire Stumps for Amazon in First Ad for Kindle Fire Regular Kindle gets a new spot, too

Amazon derived the names for its Kindle and Kindle Fire e-readers from a quote by 18th-century French writer and philosopher Voltaire. That's cool. I guess. The quote figures prominently in…

September 29, 2011, 10:43 AM EDT

Amazon Planning 'Netflix for Books' Also in talks to gather content for upcoming tablet

Amazon has been keeping busy during the long summer lull, preparing for the launch of its upcoming tablet and pitching a new digital book service that would allow premium customers…

September 12, 2011, 9:33 AM EDT

Penguin E-Book Biz Up 128% Electronic sales now total 14 percent of the publisher's revenue

In a half-year earnings disclosure from Penguin’s parent company Pearson, the firm announced that Penguin’s global e-book sales grew 128 percent over the last year and now totals 14 percent…

July 29, 2011, 11:16 AM EDT

Book Publishers Jump on Hacking Scandal Two accounts are already in the works

No international scandal would be complete without several books documenting it—even if the scandal itself has yet to run its course. Labour MP Tom Watson has signed a deal with Penguin…

July 26, 2011, 10:13 AM EDT

Britain Hypes New James Bond Book in Style

From pimping Potter to breaking out the new Bond, the British sure know how to market a book. Seriously, when's the last time you saw a book promoted with such…

May 27, 2011, 3:37 PM EDT

Jann Wenner Pulls Out of Authorized Bio It's not the first time he's abandoned a book

Plans for writer Rich Cohen’s authorized biography of legendary Rolling Stone founder Jann Wenner have come to a halt after Wenner mysteriously withdrew his support for the project, the New…

May 25, 2011, 10:08 AM EDT

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