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Topic: Books

Stars Sing Through Children's-Book Characters in Literacy PSA

Mother spot for Reading Is Fundamental

All kids need books to succeed. To illustrate that pretty essential point on behalf of the literacy nonprofit Reading Is Fundamental, Mother in New York rounded up the heavy-hitting characters…

Snoop Dogg Pimps Rolling Papers With Smokable Book of Lyrics

Pereira & O'Dell lights up an innovative design

Snoop Dogg is promoting his new line of Kingsize Slim Rolling Papers with a unique smokable book. Created from rolling papers printed with his lyrics and bound with hemp and…

How an Obscure War Poster Lost for 60 Years Became a Modern-Day Sensation

The story of 'Keep calm and carry on'

The origin of the phrase "Keep calm and carry on" and its place in popular culture is traced in Temujin Doran's short film below, which has garnered almost a million…

Will Dance for Readers: Paper Books Have Life in Them Yet

Lowe Roche creative celebrates local bookstore

With everyone now reading on Kindles and Nooks and iPads and whatever else, non-virtual books have lots of time to perfect their dance moves. That's according to this video, made…

Agency CEO Hires Laid-Off Borders Workers to Sell His Book

Stunt makes example of failed chain

Well played, sir. To promote his book about the evolution of successful businesses, Aaron Shapiro has hired booksellers laid off from Borders, which he cites as a perfect example of…

Amazon Takes a Bite Out of Publishing Business

More than 122 books scheduled for release this fall

Since hiring famed editor Larry Kirshbaum and signing a book deal with popular self-help guru Timothy Ferriss, Amazon’s publishing business has been on fire. The online retailer is set to…

Steve Jobs' Death Breaks Twitter Records, Boosts Bio Sales

News led to 10,000 tweets per second

In the hours following Steve Jobs’ death, his millions of tech-minded admirers took to Twitter in record-breaking numbers to express their grief and celebrate the innovator’s life—resulting in the biggest…

What Is Jeffrey Eugenides Doing on a Billboard in Times Square?

FSG goes big to hawk his latest novel

Here's a sure sign of the End Times: A literary novelist just got featured on a giant billboard in Times Square. That kind of thing's usually reserved for Calvin Klein…

Voltaire Stumps for Amazon in First Ad for Kindle Fire

Regular Kindle gets a new spot, too

Amazon derived the names for its Kindle and Kindle Fire e-readers from a quote by 18th-century French writer and philosopher Voltaire. That's cool. I guess. The quote figures prominently in…

Amazon Planning 'Netflix for Books'

Also in talks to gather content for upcoming tablet

Amazon has been keeping busy during the long summer lull, preparing for the launch of its upcoming tablet and pitching a new digital book service that would allow premium customers…

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