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Topic: Books

Snoop Dogg Pimps Rolling Papers With Smokable Book of Lyrics Pereira & O'Dell lights up an innovative design

Snoop Dogg is promoting his new line of Kingsize Slim Rolling Papers with a unique smokable book. Created from rolling papers printed with his lyrics and bound with hemp and…

April 10, 2012, 10:34 AM EDT

How an Obscure War Poster Lost for 60 Years Became a Modern-Day Sensation The story of 'Keep calm and carry on'

The origin of the phrase "Keep calm and carry on" and its place in popular culture is traced in Temujin Doran's short film below, which has garnered almost a million…

March 21, 2012, 9:17 AM EDT

Will Dance for Readers: Paper Books Have Life in Them Yet Lowe Roche creative celebrates local bookstore

With everyone now reading on Kindles and Nooks and iPads and whatever else, non-virtual books have lots of time to perfect their dance moves. That's according to this video, made…

January 10, 2012, 3:16 PM EST

Agency CEO Hires Laid-Off Borders Workers to Sell His Book Stunt makes example of failed chain

Well played, sir. To promote his book about the evolution of successful businesses, Aaron Shapiro has hired booksellers laid off from Borders, which he cites as a perfect example of…

November 2, 2011, 5:27 PM EDT

What Is Jeffrey Eugenides Doing on a Billboard in Times Square? FSG goes big to hawk his latest novel

Here's a sure sign of the End Times: A literary novelist just got featured on a giant billboard in Times Square. That kind of thing's usually reserved for Calvin Klein…

October 6, 2011, 7:56 AM EDT

Voltaire Stumps for Amazon in First Ad for Kindle Fire Regular Kindle gets a new spot, too

Amazon derived the names for its Kindle and Kindle Fire e-readers from a quote by 18th-century French writer and philosopher Voltaire. That's cool. I guess. The quote figures prominently in…

September 29, 2011, 10:43 AM EDT

Britain Hypes New James Bond Book in Style

From pimping Potter to breaking out the new Bond, the British sure know how to market a book. Seriously, when's the last time you saw a book promoted with such…

May 27, 2011, 3:37 PM EDT

Novelists Can't Stop Writing About Crappy Foot-Clinic Sign

What is it about the rotating Sunset Foot Clinic podiatry sign on West Sunset Boulevard in Los Angeles, situated in a no man's land between Silver Lake and Echo Park,…

May 6, 2011, 2:58 PM EDT

People Actually Spotted Reading in Barnes & Noble's Nook Ad

People still love books. No, really, says Barnes & Noble. In the wake of last year’s declining sales of physical books, the retailer kicked off a media blitz this week…

April 25, 2011, 2:46 PM EDT

Ad blitz begins for HBO's 'Game of Thrones'

HBO's big-budget take on one of my favorite books, "A Game of Thrones" by George R.R. Martin, is finally marching across America with an invasion of advertising. Posters began going…

March 17, 2011, 9:38 AM EDT

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