Topic: Books

The IWearYourShirt Guy Is Selling Ads on Every Page of His Upcoming Marketing Book

Latest in a string of stunts

You know what would really improve books? Ads on every page! Classics like Wuthering Heights, War and Peace and A Tale of Two Cities tend to drag in the middle.…

Ad for Thomas Pynchon's New Novel Is One of the Oddest Things You Will See

A little help here?

Why do people make video trailers for novels? They never really work, and this new one for Thomas Pynchon's Bleeding Edge is an especially sobering reminder of how ineffective they…

Will the Fantasy Genre Ever Grow Up and Ditch the Chainmail Bikini?

Industry bulletin's cover sets off firestorm

It's taken the fantasy genre decades to grow out of its image as a juvenile boys' club obsessed with cleavage and crossbows. And just as Game of Thrones seemed to…

Droga5 Gives Qantas Fliers Paperbacks That Last Just as Long as the Flight

10-book box set

Droga5 and publisher Hachette Australia recently bestowed upon Qantas frequent fliers an anachronistic little gift that will come in handy aboard Qantas flights when approved electronic devices must be completely…

The Story Behind 'This Is Water,' the Inspiring Video People Can't Stop Watching

Glossary creates an amazing homage to David Foster Wallace

It’s been viewed a million times since last night alone and has single-handedly resurrected the voice of troubled literary genius David Foster Wallace, bringing his words to a global audience…

Make an Ad About Truth in Advertising, and You Could Win $5,000

Publisher holds contest for John Kenney's first novel

Truth in advertising? Bwaa ha ha ha ha! Actually, that's the title of a new first novel by former Ogilvy & Mather creative exec John Kenney. The book is about…

Geico's Gecko Writes a Book About the Human Condition

Martin Agency helps lizard organize his thoughts

He's renowned for his 30-second bites of wisdom. Now, Geico's gecko is getting ready to expand upon his reptilian thoughts about the human condition in a new book, You're Only…

With Help From His Friends, Warren Ellis Gets Spiffy Trailer for New Novel

Ben Templesmith, Wil Wheaton lend a hand

In case you haven't been paying attention, books now need video trailers. And they're getting to be extensive affairs, like this excellent one for Warren Ellis's new novel, Gun Machine.…

Student's Difficulty Finishing Book Could Be Its Best PR Yet

Author's encouragement to kid goes viral

In one of the more ironic literary moments of recent Internet history, a lazy student's refusal to read a book for school might end up inspiring thousands of others to…

Fast Chat: Ajaz Ahmed's New Book

AKQA chairman discusses 'Velocity,' co-written with Nike digital chief

For some 12 years, AKQA has been on Nike's digital roster. Now, top brass from the agency and brand teamed up to write a book—somewhat ironically, available in print—that offers…