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Topic: Books

Geico's Gecko Writes a Book About the Human Condition

Martin Agency helps lizard organize his thoughts

He's renowned for his 30-second bites of wisdom. Now, Geico's gecko is getting ready to expand upon his reptilian thoughts about the human condition in a new book, You're Only…

With Help From His Friends, Warren Ellis Gets Spiffy Trailer for New Novel

Ben Templesmith, Wil Wheaton lend a hand

In case you haven't been paying attention, books now need video trailers. And they're getting to be extensive affairs, like this excellent one for Warren Ellis's new novel, Gun Machine.…

Student's Difficulty Finishing Book Could Be Its Best PR Yet

Author's encouragement to kid goes viral

In one of the more ironic literary moments of recent Internet history, a lazy student's refusal to read a book for school might end up inspiring thousands of others to…

Fast Chat: Ajaz Ahmed's New Book

AKQA chairman discusses 'Velocity,' co-written with Nike digital chief

For some 12 years, AKQA has been on Nike's digital roster. Now, top brass from the agency and brand teamed up to write a book—somewhat ironically, available in print—that offers…

Kindle Ad for Third 'Hunger Games' Book Spoils the First Two

Shows full first page, revealing key plot points

Spoiler alert! Warning! Warning! Spoilers ahead! OMG! If you read on, your life will be spoiled and not worth living! Amazon is taking some heat for a Kindle billboard in…

Ad of the Day: Nook

Mullen crafts pleasingly simple set pieces for the Barnes & Noble e-reader

Escape into a corner, and get wrapped up in a great book. That's always been the message implied by the name of Barnes & Noble's Nook e-reader. It might not be…

Stars Sing Through Children's-Book Characters in Literacy PSA

Mother spot for Reading Is Fundamental

All kids need books to succeed. To illustrate that pretty essential point on behalf of the literacy nonprofit Reading Is Fundamental, Mother in New York rounded up the heavy-hitting characters…

Snoop Dogg Pimps Rolling Papers With Smokable Book of Lyrics

Pereira & O'Dell lights up an innovative design

Snoop Dogg is promoting his new line of Kingsize Slim Rolling Papers with a unique smokable book. Created from rolling papers printed with his lyrics and bound with hemp and…

How an Obscure War Poster Lost for 60 Years Became a Modern-Day Sensation

The story of 'Keep calm and carry on'

The origin of the phrase "Keep calm and carry on" and its place in popular culture is traced in Temujin Doran's short film below, which has garnered almost a million…

Will Dance for Readers: Paper Books Have Life in Them Yet

Lowe Roche creative celebrates local bookstore

With everyone now reading on Kindles and Nooks and iPads and whatever else, non-virtual books have lots of time to perfect their dance moves. That's according to this video, made…

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