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Topic: Books

Will the Fantasy Genre Ever Grow Up and Ditch the Chainmail Bikini? Industry bulletin's cover sets off firestorm

It's taken the fantasy genre decades to grow out of its image as a juvenile boys' club obsessed with cleavage and crossbows. And just as Game of Thrones seemed to…

June 4, 2013, 6:59 AM EDT

Droga5 Gives Qantas Fliers Paperbacks That Last Just as Long as the Flight 10-book box set

Droga5 and publisher Hachette Australia recently bestowed upon Qantas frequent fliers an anachronistic little gift that will come in handy aboard Qantas flights when approved electronic devices must be completely…

May 22, 2013, 1:24 PM EDT

The Story Behind 'This Is Water,' the Inspiring Video People Can't Stop Watching Glossary creates an amazing homage to David Foster Wallace

It’s been viewed a million times since last night alone and has single-handedly resurrected the voice of troubled literary genius David Foster Wallace, bringing his words to a global audience…

May 9, 2013, 12:06 PM EDT

Make an Ad About Truth in Advertising, and You Could Win $5,000 Publisher holds contest for John Kenney's first novel

Truth in advertising? Bwaa ha ha ha ha! Actually, that's the title of a new first novel by former Ogilvy & Mather creative exec John Kenney. The book is about…

March 4, 2013, 9:29 AM EST

Geico's Gecko Writes a Book About the Human Condition Martin Agency helps lizard organize his thoughts

He's renowned for his 30-second bites of wisdom. Now, Geico's gecko is getting ready to expand upon his reptilian thoughts about the human condition in a new book, You're Only…

February 8, 2013, 10:22 AM EST

With Help From His Friends, Warren Ellis Gets Spiffy Trailer for New Novel Ben Templesmith, Wil Wheaton lend a hand

In case you haven't been paying attention, books now need video trailers. And they're getting to be extensive affairs, like this excellent one for Warren Ellis's new novel, Gun Machine.…

January 7, 2013, 9:54 AM EST

Student's Difficulty Finishing Book Could Be Its Best PR Yet Author's encouragement to kid goes viral

In one of the more ironic literary moments of recent Internet history, a lazy student's refusal to read a book for school might end up inspiring thousands of others to…

August 14, 2012, 11:47 AM EDT

Fast Chat: Ajaz Ahmed's New Book AKQA chairman discusses 'Velocity,' co-written with Nike digital chief

For some 12 years, AKQA has been on Nike's digital roster. Now, top brass from the agency and brand teamed up to write a book—somewhat ironically, available in print—that offers…

May 1, 2012, 4:01 PM EDT

Kindle Ad for Third 'Hunger Games' Book Spoils the First Two Shows full first page, revealing key plot points

Spoiler alert! Warning! Warning! Spoilers ahead! OMG! If you read on, your life will be spoiled and not worth living! Amazon is taking some heat for a Kindle billboard in…

April 30, 2012, 8:44 AM EDT

Ad of the Day: Nook Mullen crafts pleasingly simple set pieces for the Barnes & Noble e-reader

Escape into a corner, and get wrapped up in a great book. That's always been the message implied by the name of Barnes & Noble's Nook e-reader. It might not be…

April 18, 2012, 11:47 AM EDT

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