Books | Adweek Books | Adweek
Advertisement

Topic: Books

Burn After Reading: A Curiously Combustible Book Design for Fahrenheit 451 Elizabeth Perez's concept cover

Art director/graphic designer Elizabeth Perez's concept book design for Ray Bradbury's Fahrenheit 451 is ironic and incendiary—and yes, pretty cool. Reactionaries have been waiting, unironically, for this kind of forward…

October 14, 2013, 9:43 AM EDT

Ad of the Day: How an Ad Agency Made Up a Word to Sell Thousands of Them Are you phubbing me?

Phubbing. It's not a dirty word—or at least, no more so than any other word created by advertising. To illustrate the importance of having a current dictionary, McCann Melbourne (the agency…

October 8, 2013, 2:02 PM EDT

The IWearYourShirt Guy Is Selling Ads on Every Page of His Upcoming Marketing Book Latest in a string of stunts

You know what would really improve books? Ads on every page! Classics like Wuthering Heights, War and Peace and A Tale of Two Cities tend to drag in the middle.…

October 1, 2013, 12:51 PM EDT

Ad for Thomas Pynchon's New Novel Is One of the Oddest Things You Will See A little help here?

Why do people make video trailers for novels? They never really work, and this new one for Thomas Pynchon's Bleeding Edge is an especially sobering reminder of how ineffective they…

September 5, 2013, 1:37 PM EDT

Will the Fantasy Genre Ever Grow Up and Ditch the Chainmail Bikini? Industry bulletin's cover sets off firestorm

It's taken the fantasy genre decades to grow out of its image as a juvenile boys' club obsessed with cleavage and crossbows. And just as Game of Thrones seemed to…

June 4, 2013, 6:59 AM EDT

Droga5 Gives Qantas Fliers Paperbacks That Last Just as Long as the Flight 10-book box set

Droga5 and publisher Hachette Australia recently bestowed upon Qantas frequent fliers an anachronistic little gift that will come in handy aboard Qantas flights when approved electronic devices must be completely…

May 22, 2013, 1:24 PM EDT

The Story Behind 'This Is Water,' the Inspiring Video People Can't Stop Watching Glossary creates an amazing homage to David Foster Wallace

It’s been viewed a million times since last night alone and has single-handedly resurrected the voice of troubled literary genius David Foster Wallace, bringing his words to a global audience…

May 9, 2013, 12:06 PM EDT

Make an Ad About Truth in Advertising, and You Could Win $5,000 Publisher holds contest for John Kenney's first novel

Truth in advertising? Bwaa ha ha ha ha! Actually, that's the title of a new first novel by former Ogilvy & Mather creative exec John Kenney. The book is about…

March 4, 2013, 9:29 AM EST

Geico's Gecko Writes a Book About the Human Condition Martin Agency helps lizard organize his thoughts

He's renowned for his 30-second bites of wisdom. Now, Geico's gecko is getting ready to expand upon his reptilian thoughts about the human condition in a new book, You're Only…

February 8, 2013, 10:22 AM EST

With Help From His Friends, Warren Ellis Gets Spiffy Trailer for New Novel Ben Templesmith, Wil Wheaton lend a hand

In case you haven't been paying attention, books now need video trailers. And they're getting to be extensive affairs, like this excellent one for Warren Ellis's new novel, Gun Machine.…

January 7, 2013, 9:54 AM EST

Advertisement