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Topic: Books

Ad of the Day: Ogilvy Fits Entire Hemingway Novels Into 15-Second Instagrams

Author's foundation hopes mini-movies intrigue readers

Ernest Hemingway novels are about a lot more than old men fishing and young men dying. But 75 years after their publication, they're often perceived as spartan scenarios accented by…

Suits Star Patrick J. Adams Obsesses Over Instagram

Also spends some quality time on Twitter

Specs Who Patrick J. Adams Age 32 Accomplishments Stars as Mike Ross on USA’s Suits (Season 3 returns March 6 at 9/8c); set to appear in NBC’s upcoming miniseries adaptation of Rosemary’s Baby Base Los…

Spooky Digital Campaign for New Stephen King Book Lets You 'Shine'

Inside the gifted mind of an older and troubled Danny Torrance

It’s been decades since all work and no play made Jack a dull boy, but for fans of Stephen King’s seminal horror novel The Shining, time essentially stopped on the…

Adweek’s Klara Debuts History Book

'Perspective' writer shifts his critical eye to the White House

Robert Klara writes about the history of advertising in our pages—in fact, he authors the Perspective department each week. But Klara also writes about American history in his new book…

Ad of the Day: How an Ad Agency Made Up a Word to Sell Thousands of Them

Are you phubbing me?

Phubbing. It's not a dirty word—or at least, no more so than any other word created by advertising. To illustrate the importance of having a current dictionary, McCann Melbourne (the agency…

Fast Chat: Ajaz Ahmed's New Book

AKQA chairman discusses 'Velocity,' co-written with Nike digital chief

For some 12 years, AKQA has been on Nike's digital roster. Now, top brass from the agency and brand teamed up to write a book—somewhat ironically, available in print—that offers…

Ad of the Day: Nook

Mullen crafts pleasingly simple set pieces for the Barnes & Noble e-reader

Escape into a corner, and get wrapped up in a great book. That's always been the message implied by the name of Barnes & Noble's Nook e-reader. It might not be…

Amazon Takes a Bite Out of Publishing Business

More than 122 books scheduled for release this fall

Since hiring famed editor Larry Kirshbaum and signing a book deal with popular self-help guru Timothy Ferriss, Amazon’s publishing business has been on fire. The online retailer is set to…

Steve Jobs' Death Breaks Twitter Records, Boosts Bio Sales

News led to 10,000 tweets per second

In the hours following Steve Jobs’ death, his millions of tech-minded admirers took to Twitter in record-breaking numbers to express their grief and celebrate the innovator’s life—resulting in the biggest…

Amazon Planning 'Netflix for Books'

Also in talks to gather content for upcoming tablet

Amazon has been keeping busy during the long summer lull, preparing for the launch of its upcoming tablet and pitching a new digital book service that would allow premium customers…

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