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Topic: Books

Did Penguin Just Design the Worst Book Cover of All Time on Purpose? Creepy image for Charlie and the Chocolate Factory provokes outcry

The 50th anniversary publication of Roald Dahl's children's classic Charlie and the Chocolate Factory is leaving a bad taste in some mouths. Controversy surrounds the cover of the Penguin Modern Classics…

August 8, 2014, 10:22 AM EDT

Even the Print Version of Haruki Murakami's New Book Will Have an Interactive Cover Stickers for grown-ups

Even old dogs like hardcover books can learn new tricks. Random House and creative director Suzanne Dean picked five Japanese illustrators to design stickers inspired by characters from Colorless Tskuru Tazaki…

July 1, 2014, 2:26 PM EDT

5 Marketing and Creativity Books That Stand the Test of Time Mullen's outgoing innovation chief shares his picks

I recently cleaned out my Mullen office after 31 years at the agency and lugged my remaining books to my new office at Boston University. When I shared a photo…

May 13, 2014, 12:35 PM EDT

This Barbecue Bible Can Sharpen Your Knife, Light Your Fire and Serve Your Steak JWT Brazil gets chefs' attention for cookware brand

Barbecue chefs and amateur pitmasters alike know that nothing truly useful ever comes out of a cookbook. But here's one hell of an exception.  To promote the Tramontina cookware line, JWT…

May 6, 2014, 3:20 PM EDT

Author Brilliantly Recreates Famous Meals From Literature 'Fictitious Dishes,' from Melville to Hunter S. Thompson

We're not normally coffee-table book people, but this? This is awesome. Designer Dinah Fried has just published a collection of fascinating images called Fictitious Dishes: An Album of Literature's Most Memorable Meals.…

April 17, 2014, 9:19 PM EDT

See Everything That's Beautiful About Advertising in Two Simple Print Ads for a Bookstore Lovely work from Brazil

These are a couple of years old, but new to us—some amazing, beautifully simple print ads for a bookstore in Brazil. Delightful idea, gorgeous execution. It's stuff like this that…

December 20, 2013, 12:38 PM EST

James Franco Steals His Gay Lover's Thunder in Delightfully Odd Book Promo Gary Shteyngart's Little Failure brings out big names

Cinematic trailers for upcoming book releases are rarely all that enjoyable, but then again, they rarely feature the amorous insights of a gay James Franco. In a surprisingly star-studded and…

December 13, 2013, 12:12 PM EST

Burn After Reading: A Curiously Combustible Book Design for Fahrenheit 451 Elizabeth Perez's concept cover

Art director/graphic designer Elizabeth Perez's concept book design for Ray Bradbury's Fahrenheit 451 is ironic and incendiary—and yes, pretty cool. Reactionaries have been waiting, unironically, for this kind of forward…

October 14, 2013, 9:43 AM EDT

The IWearYourShirt Guy Is Selling Ads on Every Page of His Upcoming Marketing Book Latest in a string of stunts

You know what would really improve books? Ads on every page! Classics like Wuthering Heights, War and Peace and A Tale of Two Cities tend to drag in the middle.…

October 1, 2013, 12:51 PM EDT

Ad for Thomas Pynchon's New Novel Is One of the Oddest Things You Will See A little help here?

Why do people make video trailers for novels? They never really work, and this new one for Thomas Pynchon's Bleeding Edge is an especially sobering reminder of how ineffective they…

September 5, 2013, 1:37 PM EDT