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Topic: Booking.com

Mindshare Will Now Handle Media in the U.S. and Canada for Priceline's Booking.com

Site spent $96 million last year

Mindshare went up against Wieden + Kennedy to win Booking.com's media business in the U.S and Canada. The GroupM agency has been tapped to handle media strategy, planning and buying. Measured…

HomeAway Invests 'Tens of Millions of Dollars' in Global Campaign

New CMO wants to appeal to modern families, pet owners and millennials

HomeAway last summer hired its first global chief marketing officer in Mariano Dima, who had served in the same role for Visa Europe, and promised to increase ad spending worldwide…

Some Notable Naughty Ad Campaigns

Does profanity build your brand?

Jell-O and Kmart are wholesome, buttoned-up brands, right? Not anymore. Hungry for attention in a younger and freer online media scape, these Midwest marketers are taking profane wordplay—already a familiar…

Top 10 Commercials of the Week: Jan. 18-25

Nike counts on Kobe, Barclays counts your pennies, and you can count on the Guinness clock

This week, Starbucks shows some love for the most hated day of the week, Dean Winters brings more mayhem for Allstate, and Internet Explorer—like many of us—is nostalgic for the…

Ad of the Day: Booking.com

W+K welcomes the lodging site to the U.S. with a spot full of unbridled joy

A crappy hotel room will cast a pretty dark cloud over a vacation. Don't get a crappy hotel room. Priceline-owned accommodations site Booking.com is launching its first-ever TV campaign—a paean to…

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