HomeAway Invests 'Tens of Millions of Dollars' in Global Campaign New CMO wants to appeal to modern families, pet owners and millennials

HomeAway last summer hired its first global chief marketing officer in Mariano Dima, who had served in the same role for Visa Europe, and promised to increase ad spending worldwide…

February 23, 2015, 6:00 AM EST

Some Notable Naughty Ad Campaigns Does profanity build your brand?

Jell-O and Kmart are wholesome, buttoned-up brands, right? Not anymore. Hungry for attention in a younger and freer online media scape, these Midwest marketers are taking profane wordplay—already a familiar…

June 16, 2013, 10:07 PM EDT

Top 10 Commercials of the Week: Jan. 18-25 Nike counts on Kobe, Barclays counts your pennies, and you can count on the Guinness clock

This week, Starbucks shows some love for the most hated day of the week, Dean Winters brings more mayhem for Allstate, and Internet Explorer—like many of us—is nostalgic for the…

January 25, 2013, 8:42 AM EST

Ad of the Day: W+K welcomes the lodging site to the U.S. with a spot full of unbridled joy

A crappy hotel room will cast a pretty dark cloud over a vacation. Don't get a crappy hotel room. Priceline-owned accommodations site is launching its first-ever TV campaign—a paean to…

January 22, 2013, 7:02 AM EST