Topic: Bono

Bono Is a Superbrand Who Makes the World a Better Place

U2 frontman is our 2014 Brand Visionary

All the world is Bono's stage. As frontman of U2, he is among the most successful rock musicians in history. As a businessman, he's been party to lucrative investments in fashionable…

How an Agency's Fight Against AIDS Led to an Unforgettable Moment With Bono

After 4 years of work, .hiv domain has its moment in the spotlight

Jonathan Ive, Apple design svp (Getty Images) It was one of the most interesting and unscripted moments of this year's Cannes Lions, and it only happened because one man was willing…

Bono's Urgent Call for Brand Partnerships Energizes Cannes to Combat AIDS

(Red) needs big marketing ideas more than ever, singer says

CANNES, France—A packed crowd of the world's top marketers thought they were turning out today to see Bono. What they didn't realize was that he was actually there to see…

'Fortune' Details Big Financial Problems at 'Forbes'

Steve Forbes says article's 'intention is to harm our business'

In a new article, Fortune reveals the details behind the financial troubles of its rival, Forbes. According to internal documents obtained by Fortune, Forbes’ finances have been even worse than most…

Bono Hires Time Inc.'s Michael Elliot as CEO of ONE

Elliot says it's 'something I really believe in'

Time magazine deputy editor Michael Elliott is leaving his post for a new gig as CEO of the ONE Campaign, the foundation co-founded by U2 frontman (and supposed “worst investor…