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Topic: Bonnaroo

How Marketers at Music Fests Are Engaging Fans on Site and Online

Using new tech, new tricks

Those tickets to Lollapalooza weren't cheap, and they didn't even come with red carpet-style perks that could help turn the upcoming Chicago show with Metallica and Paul McCartney into a…

Bonnaroo’s App Sent More Than 97,000 Push Notifications to Festivalgoers This Year

Data helps set the 2015 agenda

Bonnaroo is the latest music festival to test location-based technology this year, and is now releasing some data tied to the 100 beacons that were placed on the concert's 700-acre…

Brands Go Digital in Extended Sponsorships With Music Festivals

On-site and online activations enhance concert experience

Summer music festivals are sometimes viewed as one-off marketing events that give brands a quick boost in awareness. But new campaigns from Jim Beam, Microsoft and Beats Music are making…

Ford Geofences Bonnaroo Music Festival

Carmaker taps Zoove to target concertgoers

When tens of thousands of tunes-minded folks walk into the Bonnaroo Music Festival, which begins today, many will notice Ford-branded signage that encourages them to dial **Ford on their mobile…

The Co-founder of Bonnaroo Discusses His Best Program of 2012

Helping marketers tap entertainment

Bonnaroo is one of the biggest music festivals in the U.S. This year, Superfly Presents, the group behind the Tennessee bonanza and other events like San Francisco’s Outside Lands, bought…

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