Bonnaroo Music Festival | Adweek
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Topic: Bonnaroo Music Festival

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Ford Geofences Bonnaroo Music Festival Carmaker taps Zoove to target concertgoers

When tens of thousands of tunes-minded folks walk into the Bonnaroo Music Festival, which begins today, many will notice Ford-branded signage that encourages them to dial **Ford on their mobile…

June 13, 2013, 6:00 AM EDT

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