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Oreo Boosts App Engagement With Movie-Themed Content Claims 4 million downloads

As part of inking its first global movie marketing deal with Paramount Pictures, Oreo is extending the reach of its mobile app with themed content. The Mondelez-owned cookie brand’s app update…

May 21, 2014, 5:08 PM EDT

Fast Chat: Kraft's Bough on iD Gum's Deal With MTV Brand follows Pepsi in use of multi-screen tech

Kraft’s iD Gum last night became the first brand to use MTV’s Reverb technology during scripted programming, namely the season finale of Awkward. Previously, Pepsi and Verizon Wireless used the…

September 21, 2012, 10:07 AM EDT

Kraft Spinoff Mondelez Reviews Media Region-by-region process begins in Europe

Perhaps it was inevitable. With the spinoff of Kraft Foods’ snack brands into a separate company called Mondelez International, the new company has begun a global review of its media…

August 31, 2012, 5:59 PM EDT

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