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Topic: Boeing 747

How Iron Maiden Made the Boeing 747 Badass Again

With a pilot for a singer, it's a match made in metal heaven

Celebrity endorsements are a cornerstone of advertising nowadays, but an industrial manufacturing giant like Boeing seldom gets the chance to play that game. What celebrity is going to tout stuff…

How Transportation Brands Sell Leisure and Sophistication Through Cocktails

The allure of the bar car

Ever since long-distance transportation evolved beyond the Conestoga wagon, commercial carriers (which, in the 20th century, meant trains and planes) have dealt with an obscure but serious problem. Most every…

Perspective: Hey, Tough Guy

Nothing sells a manly man brand better than the manly man celebrity who uses it

In the long history of celebrity endorsements (Mark Twain, let us remember, was plugging Great Mark Cigars as early as 1875), brands have learned that while a famous face is…

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