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Smoothie King Taps Social to Salvage New Year's Resolutions Mid-January is ripe for fitness-minded marketing, per brand

Millions of New Year's resolutions—proclamations towards better health/fitness, in most cases—are probably already in tenuous shape. And that’s precisely why Smoothie King is launching a six-week social media campaign dubbed…

January 15, 2013, 5:17 PM EST