Topic: Bobby Hershfield

The Horror! SS+K Uses Scare Tactics to Urge Young People to Face Their Debts

Creepy short film is not what it appears

The phrase "debt management" doesn't exactly scream "horror film," but that's the unusual route that SS+K took in teasing a program that helps college students and graduates face up to…

SS+K Finds New Creative Chief at Mother

Hershfield assumes the CCO role next month

SS+K has reached into Mother to fill its top creative role. Bobby Hershfield, a creative lieutenant at Mother who worked on brands such as Target, J.C. Penney, Johnson & Johnson and…