Topic: Bob Lord

AOL’s Bob Lord Says the Yahoo Rumor 'Validates That We Have a Good Strategy'

Platforms chief believes multi-touch attribution can go beyond click analytics

When AOL Platforms global CEO Bob Lord started at the company 13 months ago, 3 percent of its ad revenue came from programmatic buys. It's now at 34 percent, with 45…

AOL Networks CEO Talks Mobile and How He Landed His New Gig

Q&A with Bob Lord

Specs Who Bob Lord Age 50 New gig CEO of AOL Networks Old gig CEO of Razorfish What drew you from the agency side to a media company? I actually have an engineering and a technical…

AOL to Launch Programmatic Upfront During Advertising Week

Plan is to jump-start a marketplace for machine-sold ads

AOL is attempting to ignite a large-scale, machine-driven online ad market for premium advertisers and sellers by borrowing a page from old media—all in an effort to pull more TV…

Razorfish's Lord Takes Top Job at AOL Networks

First task: launch partnership with Publicis Groupe

Bob Lord may be leaving Publicis Groupe's Razorfish to run AOL Networks but, given a new partnership between Publicis Groupe and AOL, his ties to his former employer will remain…

Bob Lord Takes Reins at VivaKi Digital

Razorfish CEO will also head Publicis digital strategy team

VivaKi Monday announced that Razorfish global CEO Bob Lord will oversee the Publicis Groupe division's digital offerings. His promotion comes on the heels of last week's news that Digitas global…