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Topic: Bob Liodice

Ad Lobby Releases New Data to Combat Threat to Ad Tax Deduction Fears reform could still hurt advertisers and media

Broad tax reform may be a long shot in Congress, but the advertising community is still nervous about proposals to limit the advertising tax deduction. Until the threat is killed…

January 14, 2014, 4:02 PM EST

How Much Bigger Can the ANA's Growth Conference Get? CEO Bob Liodice says he's near capacity

The Association of National Advertisers’ annual Masters of Marketing conference drew a record crowd of about 2,000 in Phoenix this month—a 5 percent increase from last year’s nearly 1,900. Not…

October 31, 2013, 6:00 AM EDT

ANA's Liodice Warns Business to Collaborate More Notes that some guidance can help industry find its way forward

If there was any doubt that Washington has more influence over the ad industry than ever, just check out Bob Liodice’s opening statement before the Association of National Advertisers' annual…

March 19, 2013, 12:02 PM EDT

Advertisers to Microsoft: Reverse Course on Do Not Track Browser ANA members ask for immediate dialogue

Advertisers came out swinging today against Microsoft’s new browser, Internet Explorer 10, which automatically defaults to Do Not Track. The move by Microsoft to include this feature setting stunned the…

October 1, 2012, 3:04 PM EDT

Ad Biz Tries to Convince Senate Dems Self-Regulation Works Industry's Liodice unveils new data in ad choices program

The advertising industry Thursday rolled out the big guns and new data to defend its self-regulation program for online behavioral advertising to skeptical lawmakers on the Democratic-controlled Senate Commerce Committee. They…

June 28, 2012, 11:50 AM EDT

Advertisers Seek Answers to Glitch for New Internet Name System Icann system has been offline since April 12

The organization responsible for managing the address system on the Internet has run into a glitch, confirming advertisers' worst fears—that adding hundreds of new top-level domains to the Internet too…

April 25, 2012, 1:21 PM EDT

What Advertisers Can Expect From Washington in 2012 ANA's Liodice and Jaffe predict action on privacy, food advertising regs

Online privacy and childhood obesity not only made headlines last year, they also became big issues for advertisers in Washington. To find out what lawmakers and regulators might have in…

January 12, 2012, 12:03 AM EST

ANA Offers Olive Branch to Icann ANA proposal would set up "Do Not Sell" TLD list

The Association of National Advertisers offered a small olive branch to the Internet Corporation for Assigned Names and Numbers, just three days before the organization is set to begin accepting…

January 9, 2012, 5:27 PM EST

Kraft's Anderson Takes Different Tack At ANA Conference Offers big picture thoughts on change instead of case histories

Dana Anderson didn't follow the brief. Asked by Bob Liodice, CEO of the Association of National Advertisers, to present practical examples of brand problems and solutions, Anderson, svp of marketing strategy…

October 21, 2011, 6:30 PM EDT

Marketers Use Online Tactics More but Are Skeptical Effectiveness remains a concern, according to ANA poll

Marketers are spending more than ever on online advertising channels. So, obviously they’re sold on them as a viable investment, right? Not so fast. Search engine marketing and search engine optimization…

October 11, 2011, 11:53 AM EDT