Topic: Bob Liodice

The ANA's New Alliance Wants to Provide the Blueprint for Multicultural Marketing

Leaders from various communities will head the group

As the advertising industry continues to find ways to improve upon it's diversity problem and clients continue to demand more diverse agencies and work, the Association of National Advertisers announced…

ANA Asks Facebook to Open Up Its Platform for More Third-Party Measurement

Calls for audit of the social giant's metrics

One week after details about Facebook inflating its video metrics for advertisers were discovered, the Association of National Advertisers has called for an audit and accreditation of the social platform's…

'Exploding Gains in Technology' Have Led to a Transformative Year for Marketers, ANA Chief Says

But industry must fight ad blockers

Bob Liodice, president and CEO of the Association of National Advertisers, kicked off the 2015 ANA Masters of Marketing Annual Conference in Orlando by touting the industry's efforts this year…

UPDATED: ANA Launches Fact-Finding Probe Into Media-Buying Kickback Claims

Group's goal is to 'clean this mess up'

Are media agencies pooling media purchases to get rebates on the time and space they're buying and not passing those savings on to their clients? With another investigation set to…

As Firestorm Grows Around Media Kickbacks, the Industry Launches a New Task Force

4A's and ANA vow to investigate marketers' concerns

It has been called (by 4A's President Nancy Hill, specifically) the ad industry's "elephant in the room." The issue? Allegations of media agencies pocketing discounts on volume media buys and not…

Ad Lobby Releases New Data to Combat Threat to Ad Tax Deduction

Fears reform could still hurt advertisers and media

Broad tax reform may be a long shot in Congress, but the advertising community is still nervous about proposals to limit the advertising tax deduction. Until the threat is killed…

How Much Bigger Can the ANA's Growth Conference Get?

CEO Bob Liodice says he's near capacity

The Association of National Advertisers’ annual Masters of Marketing conference drew a record crowd of about 2,000 in Phoenix this month—a 5 percent increase from last year’s nearly 1,900. Not…

ANA's Liodice Warns Business to Collaborate More

Notes that some guidance can help industry find its way forward

If there was any doubt that Washington has more influence over the ad industry than ever, just check out Bob Liodice’s opening statement before the Association of National Advertisers' annual…

Advertisers to Microsoft: Reverse Course on Do Not Track Browser

ANA members ask for immediate dialogue

Advertisers came out swinging today against Microsoft’s new browser, Internet Explorer 10, which automatically defaults to Do Not Track. The move by Microsoft to include this feature setting stunned the…

Ad Biz Tries to Convince Senate Dems Self-Regulation Works

Industry's Liodice unveils new data in ad choices program

The advertising industry Thursday rolled out the big guns and new data to defend its self-regulation program for online behavioral advertising to skeptical lawmakers on the Democratic-controlled Senate Commerce Committee. They…