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Topic: Bob Jeffrey

How Mad Men, by Looking Back, Changed the Future of Advertising

It made the industry sexier, but also made us question how far we'd come

"On Stage 9, the wardrobes of the male cast members include white shirts, cuff links, tie clips and hats," Stuart Elliott wrote in his New York Times advertising column in…

Bob Jeffrey's Biggest Influence Was Bill Bernbach

JWT's outgoing CEO looks back on 11 years on the job

In nine days, JWT's Bob Jeffrey will join the ranks of former agency chiefs as he shifts, as planned, to non-executive chairman and global president Gustavo Martinez rises to CEO.…

Jeff Benjamin Exits His Big Job at JWT

He plans to start his own agency

The Jeff Benjamin era at JWT is over, just 2 1/2 years after it began. Benjamin, a top creative leader at Crispin Porter + Bogusky who ventured in the world of…

JWT Names New Head of Latin America

Stefano Zunino succeeds Jimmy Evans, who shifts to Blue Hive in London

JWT has named a new head of Latin America and has added Brazil back into the mix. Ten years ago, the WPP Group shop separated Brazil from the region, given that…

JWT's Peter Sherman Rises to Head of North America

Agency names Claire Capeci to manage N.Y.

Peter Sherman has made a big impression in just four months as CEO of JWT's New York office—so much so that he has now been promoted. Sherman assumes the role of…

N.Y. Office Was Central to JWT's Puma Win

Agency succeeds Droga5 on the business

JWT's global Puma win represents a much needed creative platform for the New York office and the agency globally. Jeff Benjamin, the New York-based chief creative officer for North America, was…

JWT’s Global CEO-in-Waiting Has a Big Task Ahead of Him

Lucky for Gustavo Martinez, he has a year to get it right

Gustavo Martinez will have nearly a year to establish himself at JWT as global president before he succeeds Bob Jeffrey as CEO in 2015. Given the scale of the top…

JWT CEO Bob Jeffrey Says the Consumer Is Still in Control

The revolution isn't about tech—it's about people expecting more from brands

With 15 years at the agency, Jeffrey now oversees more than 800 offices and 10,000 employees in more than 90 countries, working with such top brands as Ford, Nokia, HSBC…

These Ad and Media Bigwigs Know Their Business

Sorrell, Goodby, Pittman and more on surfing the digital disruption

One thing has been a constant across the last three-and-a-half decades since Adweek was born: change, and the business, cultural and technological disruptions that have rocked and that continue to…

Bob Jeffrey Says His Successor Is a 'Real Internationalista'

Gustavo Martinez also has a great reputation with clients

Bob Jeffrey, JWT global CEO since January 2004, will hand off to Gustavo Martinez in 13 months, after a year of preparing him for the top job. First, however, Martinez,…

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