Bob Ivins | Adweek Bob Ivins | Adweek
Advertisement

Topic: Bob Ivins

Type
Mindshare Clients Get Interested in Weather Co.'s Data Kimberly-Clark and Royal Caribbean can adjust media buys based on weather patterns

Kimberly-Clark and Royal Caribbean are among the Mindshare clients that are interested in using data from The Weather Co. to adjust their media buys based on weather conditions. Those clients and…

April 17, 2014, 5:01 PM EDT

Advertisement