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Topic: Bob Ivins

Mindshare Fills a Role That's Redefining the Agency

Rolf Olsen succeeds Bob Ivins as North American data chief

In his ongoing bid to redefine what a media agency can be, Mindshare North American CEO Colin Kinsella has recast in a significant role. Kinsela has named iProspect's Rolf Olsen to succeed Bob Ivins…

Mindshare Clients Get Interested in Weather Co.'s Data

Kimberly-Clark and Royal Caribbean can adjust media buys based on weather patterns

Kimberly-Clark and Royal Caribbean are among the Mindshare clients that are interested in using data from The Weather Co. to adjust their media buys based on weather conditions. Those clients and…

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