Topic: Bob Costas

Winter Olympics Update: NBC Is In the Pink

With ratings guarantees nailed down, network begins selling inventory held back for ADUs

While the conjunctivitis-plagued Bob Costas may not look back fondly on the 2014 Winter Olympics, Sochi’s stellar ratings performance has left NBC’s ad sales team in the pink. According to NBC…

Deadspin: An Oral History

How an irreverent sports site made the big leagues

It all goes back to Ron Mexico. In 2005, The Smoking Gun broke the story of a legal complaint about a prominent athlete who “knowingly failed to advise” a partner that…

NBC Has the Last Laugh as Olympics Strike Gold

London Games the most-watched U.S. TV event in history

The games of the XXX Olympiad ended on yet another high note, as the 17-night extravaganza now stands as the most-watched event in U.S. television history. According to Nielsen live-plus-same-day data,…

Savannah Guthrie Named Co-Anchor of NBC’s 'Today' Show

Announcement made a day after Ann Curry steps down

NBC on Friday made it official, announcing it has tapped Savannah Guthrie as the new co-anchor of the Today show. The confirmation comes just one day after Ann Curry made…

NBC's $1 Billion Olympics Sellout

Network lines up dozens of new sponsors for London games

With exactly one month to go before the Opening Ceremonies of the London 2012 Summer Olympic Games, NBC is on track to book nearly $1 billion in ad sales revenue…