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Topic: Bmw

Aspiring Audi Owners Are Insufferable Snobs in Obnoxious New Ad 'Luxury Car Abstinence' bashes BMW, Mercedes and more

Audi has earned a lot of different descriptions over the years, but "tacky" wasn't one of them. Until now. The automaker's new promotional video, "Luxury Car Abstinence," is meant to be…

January 2, 2014, 10:35 AM EST

Pandora Says Its Mobile Video Ads Are Heating Up With Brands Taco Bell, BMW run pilot; local brands testing waters

Pandora's earnings call later today, per predictions, should include a boost in mobile revenues as it adapts to digital music listeners' shift from desktops to smartphones. And while mobile audio…

August 22, 2013, 6:00 AM EDT

Kirshenbaum Adds Executive Creative Director to Lead BMW Paul Renner to take wheel of agency's auto creative

Kirshenbaum Bond Senecal + Partners has hired industry veteran Paul Renner as an executive creative director to lead work on the agency's marquee BMW account. “The business has grown significantly since…

May 8, 2013, 5:09 PM EDT

How Bentley Blew Past Rolls Royce Returned to its roots

The long road of the automotive industry is littered with the wrecks of many a brand that broke down along the way—not just the truly awful ones that never should…

May 2, 2013, 10:08 AM EDT

Volvo Makes Luxury Play in New Campaign Takes aim at the likes of Mercedes, Audi

Volvo has launched a new campaign that paints the brand in a luxury light, taking on the likes of Mercedes, BMW, Lexus and in particular, the Audi A4. In an initial TV ad from Arnold…

April 16, 2013, 9:21 PM EDT

What to Look for in the Next Generation of Talent Invention trumps innovation

A recent study on Gen Y by Visa found that 49 percent of millennials want to bypass traditional companies in favor of startups. It seems a culture of invention is…

March 18, 2013, 10:12 PM EDT

A Cappella Singing Is Harder in Backseat of a Speeding BMW Swiss stunt veers off-key

Ho ho ... hum. Guess how "Jingle Bells" sounds when sung by an a cappella choir riding in the backseat of a wildly speeding and skidding BMW driven by a…

December 18, 2012, 8:42 AM EST

Nissan Hopes Formula 1 Deal Takes Infiniti Beyond Will Nissan's nameplate get good marketing mileage?

Austin, Texas, had nothing in common with places like Valencia, Spain, or Sakir, Bahrain—at least until this past weekend, when the city played host to the 2012 Formula 1 races.…

November 19, 2012, 12:03 AM EST

Mobile App Into New York Luxe automaker rolls out geo-targeted ads for Born Electric road show

BMW last year invested in the mobile app MyCityWay, and soon it will find if that was money well spent as its eco-friendly Born Electric road show rolls into New…

November 5, 2012, 12:00 AM EST

Voice: Maker's Mark Invention is quickly replacing innovation as the true benchmark of progress for agencies and clients

We often start most of our casual conversations with a seemingly simple question: “Hey, what’s up?” Lately, however, I’ve come to hear that question as the fuel of inspiration behind…

October 8, 2012, 12:01 AM EDT

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