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Topic: Bmw

This Data-Obsessed Shop Creates Buzz for Super Bowl Ads Online Levelwing works for BMW, Firestone and Wells Fargo

Specs Who Co-founders Steve Parker Jr. (l.), CEO, and Jeff Adelson-Yan, president What Digital marketing agency Where New York office Western Kentucky University frat brothers Steve Parker Jr. and Jeff Adelson-Yan reunited in New…

September 3, 2014, 8:47 AM EDT

BMW Sticks With Jaw-Dropping Stunts in YouTube Video Revs up views with tricks

BMW’s chart-topping spot on this week’s Adweek/VidIQ top 10 branded video chart shows that insane car moves still do the trick for automakers in grabbing YouTube views. BMW’s "The Epic Driftmob"…

August 13, 2014, 7:58 PM EDT

Fantasy Football’s Mobile Growth Pushes Sports Publishers to Revamp Apps Brands still slow to shift investments

Thanks largely to a major cultural shift from desktop to mobile media, fantasy football diehards are already obsessively checking their smartphones as NFL training camps push forward. And publishers are…

August 4, 2014, 11:38 AM EDT

Adweek's Top 5 Commercials of the Week: July 4-11 A Thai tearjerker, a Lego lesson and a well deserved beer. Vote for your favorite spot

In this week's best ads, two mobile companies—Samsung and Thailand's DTAC—are as far away in their marketing approaches as they are geographically, with the former continuing its attacks on Apple…

July 11, 2014, 10:59 AM EDT

MobileROI Tries to Link Cross-Device Behavior With New Marketing Tool Aims to give marketers 360-degree targeting insight

Macy’s, Gannett and BMW (BMWi Ventures is an investor) are all testing a new marketing tool from Mobile ROI called Mobile Marketing Cloud that hopes to sync up cross-channel marketing.…

June 11, 2014, 2:54 PM EDT

BMW Moves Into Zipcar’s Territory Car-sharing program boosts brand

To win over trendy young drivers, BMW is launching a new on-street car-sharing service this month in San Francisco. Drivers will be able to rent BMW electric cars that are…

May 16, 2014, 11:29 AM EDT

Adweek's Top 5 Commercials of the Week: May 9-16 Brands are driving, riding and never looking back. Vote for your favorite

Save for a Coca-Cola ad that leans heavily on cuteness, all of this week's best ads seem to meander around a central theme of moving, either on or forward (preferably,…

May 16, 2014, 9:16 AM EDT

Ad of the Day: Gus Van Sant Directs Trio of Breathtaking Spots for the BMW i8 Leaning on category conventions while upending them, too

Leave it to the auteur Gus Van Sant to take some of automotive advertising's biggest clichés—self-glorifying narration over footage of a luxury car in the desert—and somehow still turn them…

May 14, 2014, 11:51 AM EDT

Ad of the Day: Arthur C. Clarke Introduces BMW i Electric Cars on the Olympics In kbs+ ads, the future is now

RAM did it with Paul Harvey. Apple did it with Walt Whitman (by way of Robin Williams). Visa did it with Amelia Earhart. Now, it's BMW's turn to use the…

February 7, 2014, 1:57 PM EST

The 'Internet of Things' Heralds the Arrival of the Jetsons Age Your fridge may soon tell you when to buy milk

What smartphones and apps have done to connect people to the Internet wherever they go, emerging new technologies will soon connect seemingly every other object in your life (even the…

January 5, 2014, 8:46 PM EST

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