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Topic: Bmw

Big Brands Like CoverGirl and Coke Are Finding the Perfect Moment to Deliver Mobile Ads

Timing is everything

Bottom-of-the-page mobile banner ads can be tough sells nowadays if you work at a media company, whether you're pitching them to an advertiser or a consumer. And mobile banners' underlying issue…

Plotting Media Reviews, Volkswagen and BMW Are Now Part of Mediapalooza 2015

Reviews total $8.3 billion in spending, so far

Why should the players in packaged goods, financial services and cosmetics have all the fun? The automakers Volkswagen Group and BMW are now part of Mediapalooza 2015, an unprecedented year of…

Six Automakers' Super Bowl Ads Claim Spots On Top 10 Branded Video Chart

Nissan and Fiat speed past competition

Despite the smaller-than-usual showing of automakers at this year's Super Bowl, six brands continue to rack up post- Big Game YouTube views on this week's Adweek/VidIQ top branded video chart. Nissan's…

Top 10 Branded Videos: 5 Super Bowl Brands Got Major Pre-Game Buzz

Plenty of perks to pre-releasing ads

Five of this week's videos on the Adweek/VidIQ top branded video chart (which tracked video views between Jan. 25 and Feb. 1) are Super Bowl advertisers, showing the advantages of…

BMW Data Shows Why Brands Should Release Super Bowl Spots Early Online

'Newfangled Idea' garners 3.8 million views in less than 3 days

BMW's ad for its i3 car has yet to air on Super Bowl Sunday, but it's already proving to be a viral hit with audiences. Since "Newfangled Idea" was posted…

24 Hours in Advertising: Tuesday, Jan. 27, 2015

Nick Offerman promotes Nascar, Victoria's Secret reveals Super Bowl ad, and brands take on #Snowmageddon2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Victoria's Secret releases full Super Bowl spot The lingerie brand teased its…

BMW Will Promote Its Plug-In Car at the Super Bowl

Three luxury automakers vie for best spot

The automotive crowd at the Super Bowl will be thinner than usual this year, but BMW will be back. Lead creative agency Kirshenbaum Bond Senecal + Partners is producing a 60-second…

Here Are the Top Branded Instagram Videos of 2014

The Washington Post's panda was a surprise winner

Since debuting the weekly branded Instagram video charts several months ago, we've learned that marketers who were dedicated to this increasingly important social space were consistently the ones winning. That's…

Can BMW's Snapchat-Inspired Campaign Attract Young Drivers?

Ads disappear after being shared

Today's younger consumers are known for having seconds-long attention spans—but that's fine for BMW, which only needs five seconds. Catering to that short marketing window, the automaker (with the help of…

The Curious Case of Ariana Grande's Vanishing Instagrams

She kills it with social video, then kills off the clips

According to Shareablee, Ariana Grande has deleted 10 videos and six photos in recent months on Instagram. And from what the digital marketing company has observed, the singer's decision to…

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