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Five Red BMWs Drift Together in Automaker's Latest High-Octane Stunt Great driving, hokey storyline

If you like watching pretty cars dance with each other, check out this new stunt driving ad from BMW South Africa. Five cherry red M235i coupes spin around each other in…

August 4, 2014, 9:47 AM EDT

BMW Goes for a Spin on the World's Most Insane Racetrack: An Aircraft Carrier Probably fake, but the feeling is real

It's one thing to drive at breakneck speeds around a barren salt flat or abandoned airport, but the pucker factor goes up a few notches when you're teetering on the…

July 8, 2014, 12:31 PM EDT

Aspiring Audi Owners Are Insufferable Snobs in Obnoxious New Ad 'Luxury Car Abstinence' bashes BMW, Mercedes and more

Audi has earned a lot of different descriptions over the years, but "tacky" wasn't one of them. Until now. The automaker's new promotional video, "Luxury Car Abstinence," is meant to be…

January 2, 2014, 10:35 AM EST

Pandora Says Its Mobile Video Ads Are Heating Up With Brands Taco Bell, BMW run pilot; local brands testing waters

Pandora's earnings call later today, per predictions, should include a boost in mobile revenues as it adapts to digital music listeners' shift from desktops to smartphones. And while mobile audio…

August 22, 2013, 6:00 AM EDT

A Cappella Singing Is Harder in Backseat of a Speeding BMW Swiss stunt veers off-key

Ho ho ... hum. Guess how "Jingle Bells" sounds when sung by an a cappella choir riding in the backseat of a wildly speeding and skidding BMW driven by a…

December 18, 2012, 8:42 AM EST

10 Great Ads That Are More Than 5 Minutes Long Who said you had a short attention span?

Fancy sitting through a five-minute-long commercial? I know, you'd rather be boiled alive in hot acid. But actually, there are plenty of long-form spots that aren't just tolerable but wonderful.…

March 8, 2012, 12:31 PM EST

BMW's Big Outdoor Driving Game Stuck in First Gear What's the real value to the brand?

People seem to like this South African effort for the BMW 1 Series that lets consumers play a racing game with cars projected on outdoor boards and buildings. Well, I'm…

February 1, 2012, 9:18 AM EST

BMW Canada Cheats Death Again in Helipad Video

Following high-speed skids through car-shaped gaps in thick (supposedly) concrete walls, BMW Canada presents more insane stunt driving to promote its 1 Series M Coupe. Now, the brand wants to…

June 28, 2011, 3:22 PM EDT

This Is Some Pretty Insane Stunt Driving by BMW Canada

BMW Canada presents: the 1 Series M Coupe versus concrete walls. As stunt driving goes, this is some seriously bad-ass stuff. Done by ad agency Cundari (the same guys who…

June 10, 2011, 3:31 PM EDT

BMW Banner Ad Is 18,000 Pixels Long … and Not a Bad Read

Toronto agency Cundari recently whipped up a BMW banner ad which it claims is the longest ever produced. Appearing first as an innocent 300-by-250-pixel box, it expands when moused over…

May 26, 2011, 4:38 PM EDT