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Topic: BMW of North America

BMW Data Shows Why Brands Should Release Super Bowl Spots Early Online

'Newfangled Idea' garners 3.8 million views in less than 3 days

BMW's ad for its i3 car has yet to air on Super Bowl Sunday, but it's already proving to be a viral hit with audiences. Since "Newfangled Idea" was posted…

KBS+P's' BMW Win Follows Years of Car Chases

Mini, Kia, Hyundai among brands the shop pitched

When it comes to car accounts, Kirshenbaum Bond Senecal + Partners has historically been the bridesmaid—pitching brands such as Mini Cooper, Kia, Hyundai, and BMW every few years but never taking home the big prize. Well, all those years…

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