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Topic: Bmw

BMW and Major League Soccer Are Testing 'Expandable Teaser' Ads

Undertone's latest format pops in and out

At a time when ad formats like banners and interstitials seem to be increasingly less effective, brands are trying to better balance user experience and marketing goals. BMW and Major League Soccer…

Ad of the Day: Clive Owen Is Back in the Driver's Seat as BMW Films Returns After 15 Years

Can you keep up with The Escape?

It's been 15 years since BMW Films and Fallon released "The Hire," a series of eight original short films that helped define branded entertainment, with help from a menagerie of A-list…

To Support All Athletes, BMW Built a Kickass Wheelchair for Paralympians

One built for breaking things

Here's a powerful statement: To underline its commitment to all Olympians ahead of the 2016 Rio Games, BMW has released "Built for Gold." Created by KBS, the spot is galvanizing, dramatic…

Try Keeping Your Eyes on Gigi Hadid in This Whiplash-Inducing 360° Experience From BMW

A high-speed shell game

If you lose sight of supermodel Gigi Hadid in BMW's new ad, it's probably because you're too distracted by one of the automaker's sexy new M2 sports cars.  The fashion celebrity…

BMW Imagines the Car of the Future, and It's One Hell of a Sweet Ride

Who needs friends with a co-pilot like this?

Move over, KITT. This concept car from BMW makes you look like a broken-down jalopy. Behold, an AI-powered wheeled wonder straight out of William Gibson's wet dreams (or maybe his nightmares). In fact,…

Q&A: Periscope CEO Dishes on What Brands Can Expect With Livestreaming in 2016

Is a Periscope camera coming soon?

When Periscope launched to much buzz last March, the Twitter-owned app cemented 2015 as the year of livestreaming for digital marketers. Now boasting more than 10 million users watching 40…

Marketers Should Look Beyond the Dazzle of CGI and Embrace Storytelling

2 auto ads show very different ways to go

One day this fall, thanks to an Internet rabbit hole I happened to tumble down, I saw an Audi commercial, "Birth," which had come out six months earlier. That's dog…

Mullen Lowe Chairman Looks Back on His 40-Year Career

Joe Grimaldi led Boston shop onto global stage

Specs Current gig Chairman, Mullen Lowe Previous gig Chairman, CEO, Mullen Lowe Twitter @wizbolt Age 64 Adweek: After 40 years in advertising, and 33 years at Mullen, including 15-plus as its chief executive, you're retiring…

Vanity Fair’s Graydon Carter on Covers, Caitlyn and Trump

Editor of the Year perfects union of digital and print

To say it's a magazine cover that made history doesn't quite cut it. We're talking about a project so massive, so secretive that only eight people inside publisher Condé Nast…

Infographic: How the Late-Night Host Shuffle Has Changed the Price of Ads

Buyers place their bets on Fallon and Colbert

Networks and advertisers typically spend every fall focused on the new prime-time lineups. Not this year. All eyes are on late night, and with good reason. "Outside of sports, it's…

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