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Topic: Bmw

10 Great Ads That Are More Than 5 Minutes Long Who said you had a short attention span?

Fancy sitting through a five-minute-long commercial? I know, you'd rather be boiled alive in hot acid. But actually, there are plenty of long-form spots that aren't just tolerable but wonderful.…

March 08 2012

BMW's Big Outdoor Driving Game Stuck in First Gear What's the real value to the brand?

People seem to like this South African effort for the BMW 1 Series that lets consumers play a racing game with cars projected on outdoor boards and buildings. Well, I'm…

February 01 2012

BMW Canada Cheats Death Again in Helipad Video

Following high-speed skids through car-shaped gaps in thick (supposedly) concrete walls, BMW Canada presents more insane stunt driving to promote its 1 Series M Coupe. Now, the brand wants to…

June 28 2011

This Is Some Pretty Insane Stunt Driving by BMW Canada

BMW Canada presents: the 1 Series M Coupe versus concrete walls. As stunt driving goes, this is some seriously bad-ass stuff. Done by ad agency Cundari (the same guys who…

June 10 2011

7 Shops Chase BMW's Creative Business Agency visits begin next week

BMW of North America’s executives will start visiting agencies next week in the review of its creative business. The assignment includes national and dealer group advertising directed at the general market…

June 03 2011

BMW Banner Ad Is 18,000 Pixels Long … and Not a Bad Read

Toronto agency Cundari recently whipped up a BMW banner ad which it claims is the longest ever produced. Appearing first as an innocent 300-by-250-pixel box, it expands when moused over…

May 26 2011

Adweek Art: Déjà Vu: Shell and BMW

May 17 2011

The Spot: Refueling BMW 5 Series shows off its fuel economy with help from a Boeing KC-135 Stratotanker

GENESIS: BMW is renowned for performance—raw speed and power. Now, it wants to highlight its innovation, too, in areas like technology, connectivity, and fuel efficiency. The 5 Series excels in…

May 17 2011

BMW Reviews to Spread the 'Joy' The automaker is looking for a new agency

Is BMW still the Ultimate Driving Machine? Dan Creed, the German automaker’s head of North America marketing, bristles at the suggestion the iconic tagline, introduced in 1975, has been mothballed. As…

April 26 2011

BMW now etching its logo onto your eyelids

A recent BMW movie-theater ad in Germany burned an image of the automaker's logo on the backs of viewers' eyelids—just in case any of them didn't already associate the brand…

December 20 2010

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