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Topic: Bmw

Q&A: Periscope CEO Dishes on What Brands Can Expect With Livestreaming in 2016

Is a Periscope camera coming soon?

When Periscope launched to much buzz last March, the Twitter-owned app cemented 2015 as the year of livestreaming for digital marketers. Now boasting more than 10 million users watching 40…

Marketers Should Look Beyond the Dazzle of CGI and Embrace Storytelling

2 auto ads show very different ways to go

One day this fall, thanks to an Internet rabbit hole I happened to tumble down, I saw an Audi commercial, "Birth," which had come out six months earlier. That's dog…

Mullen Lowe Chairman Looks Back on His 40-Year Career

Joe Grimaldi led Boston shop onto global stage

Specs Current gig Chairman, Mullen Lowe Previous gig Chairman, CEO, Mullen Lowe Twitter @wizbolt Age 64 Adweek: After 40 years in advertising, and 33 years at Mullen, including 15-plus as its chief executive, you're retiring…

Vanity Fair’s Graydon Carter on Covers, Caitlyn and Trump

Our Editor of the Year perfects the union of digital and print

To say it's a magazine cover that made history doesn't quite cut it. We're talking about a project so massive, so secretive that only eight people inside publisher Condé Nast…

Infographic: How the Late-Night Host Shuffle Has Changed the Price of Ads

Buyers place their bets on Fallon and Colbert

Networks and advertisers typically spend every fall focused on the new prime-time lineups. Not this year. All eyes are on late night, and with good reason. "Outside of sports, it's…

BMWs Are Great for Breakups, Golf Rage and More in These Fun, Irreverent Ads

Three quirky new spots from KBS+

The handling on the BMW X1 SUV is so good, you can use it to dump all your ex's stuff right at his feet, then take off again—without ever having…

Big Brands Like CoverGirl and Coke Are Finding the Perfect Moment to Deliver Mobile Ads

Timing is everything

Bottom-of-the-page mobile banner ads can be tough sells nowadays if you work at a media company, whether you're pitching them to an advertiser or a consumer. And mobile banners' underlying issue…

Plotting Media Reviews, Volkswagen and BMW Are Now Part of Mediapalooza 2015

Reviews total $8.3 billion in spending, so far

Why should the players in packaged goods, financial services and cosmetics have all the fun? The automakers Volkswagen Group and BMW are now part of Mediapalooza 2015, an unprecedented year of…

This BMW Ad With a 'Crazy' Woman Has Angered Mental Health Advocates

Brand resists calls to pull horror spoof

Will a BMW commercial that's come under fire from prominent mental-health advocates get bounced from the NCAA men's basketball tournament telecasts? The controversy over the 30-second spot, which has been running…

Six Automakers' Super Bowl Ads Claim Spots On Top 10 Branded Video Chart

Nissan and Fiat speed past competition

Despite the smaller-than-usual showing of automakers at this year's Super Bowl, six brands continue to rack up post- Big Game YouTube views on this week's Adweek/VidIQ top branded video chart. Nissan's…

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