Topic: Bmw
Kirshenbaum Bond Senecal + Partners has hired industry veteran Paul Renner as an executive creative director to lead work on the agency's marquee BMW account. “The business has grown significantly since…
The long road of the automotive industry is littered with the wrecks of many a brand that broke down along the way—not just the truly awful ones that never should…
Volvo has launched a new campaign that paints the brand in a luxury light, taking on the likes of Mercedes, BMW, Lexus and in particular, the Audi A4. In an initial TV ad from Arnold…
A recent study on Gen Y by Visa found that 49 percent of millennials want to bypass traditional companies in favor of startups. It seems a culture of invention is…
Ho ho ... hum. Guess how "Jingle Bells" sounds when sung by an a cappella choir riding in the backseat of a wildly speeding and skidding BMW driven by a…
Austin, Texas, had nothing in common with places like Valencia, Spain, or Sakir, Bahrain—at least until this past weekend, when the city played host to the 2012 Formula 1 races.…
BMW last year invested in the mobile app MyCityWay, and soon it will find if that was money well spent as its eco-friendly Born Electric road show rolls into New…
We often start most of our casual conversations with a seemingly simple question: “Hey, what’s up?” Lately, however, I’ve come to hear that question as the fuel of inspiration behind…
Rough as the past year has been for Yahoo, one of the company’s more head-scratching moves may yet prove beneficial. Last November, Yahoo snatched up Interclick for $270 million, leaving…
With exactly one month to go before the Opening Ceremonies of the London 2012 Summer Olympic Games, NBC is on track to book nearly $1 billion in ad sales revenue…
