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Topic: Bmw

Can BMW's Snapchat-Inspired Campaign Attract Young Drivers? Ads disappear after being shared

Today's younger consumers are known for having seconds-long attention spans—but that's fine for BMW, which only needs five seconds. Catering to that short marketing window, the automaker (with the help of…

December 18, 2014, 2:01 PM EST

The Curious Case of Ariana Grande's Vanishing Instagrams She kills it with social video, then kills off the clips

According to Shareablee, Ariana Grande has deleted 10 videos and six photos in recent months on Instagram. And from what the digital marketing company has observed, the singer's decision to…

December 12, 2014, 1:08 PM EST

To Live (and Eat, Sleep, Shop) in L.A. What we learned from our time out west

In preparation for the L.A. Issue, Adweek sent a team of editors and producers to Hollywood to research the agencies and brands that are making the West Coast one of…

November 17, 2014, 9:35 AM EST

10 Big-Spending Advertisers That Prove Tumblr Could Make $100M in 2015 A marketing guide with BMW, Gatorade, Aeropostale

On Tuesday, Yahoo chief Marissa Mayer told investors that Tumblr would likely make more than $100 million in 2015. In our series this week, we learned that the social platform's…

October 22, 2014, 11:55 AM EDT

Justin Bieber Makes Lame Italian Food Joke and Instagram Eats It Up Pop star is among the top social video brands

If you needed more proof that it's Justin Bieber's world and we are all just living in it, consider his latest social media triumph. So he's walking in a beautiful Italian…

October 17, 2014, 4:12 PM EDT

Trudy Hardy Drives BMW to Olympics Glory 2014 Brand Genius winner for automotive

The U.S. bobsled team took home one silver and three bronze medals at the Winter Olympic Games in Sochi, Russia. And BMW scored marketing gold. Lots of brands ink sponsorship deals…

September 29, 2014, 12:03 AM EDT

This Data-Obsessed Shop Creates Buzz for Super Bowl Ads Online Levelwing works for BMW, Firestone and Wells Fargo

Specs Who Co-founders Steve Parker Jr. (l.), CEO, and Jeff Adelson-Yan, president What Digital marketing agency Where New York office Western Kentucky University frat brothers Steve Parker Jr. and Jeff Adelson-Yan reunited in New…

September 3, 2014, 8:47 AM EDT

BMW Sticks With Jaw-Dropping Stunts in YouTube Video Revs up views with tricks

BMW’s chart-topping spot on this week’s Adweek/VidIQ top 10 branded video chart shows that insane car moves still do the trick for automakers in grabbing YouTube views. BMW’s "The Epic Driftmob"…

August 13, 2014, 7:58 PM EDT

Fantasy Football’s Mobile Growth Pushes Sports Publishers to Revamp Apps Brands still slow to shift investments

Thanks largely to a major cultural shift from desktop to mobile media, fantasy football diehards are already obsessively checking their smartphones as NFL training camps push forward. And publishers are…

August 4, 2014, 11:38 AM EDT

Five Red BMWs Drift Together in Automaker's Latest High-Octane Stunt Great driving, hokey storyline

If you like watching pretty cars dance with each other, check out this new stunt driving ad from BMW South Africa. Five cherry red M235i coupes spin around each other in…

August 4, 2014, 9:47 AM EDT

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