Topic: Bmw
Fancy sitting through a five-minute-long commercial? I know, you'd rather be boiled alive in hot acid. But actually, there are plenty of long-form spots that aren't just tolerable but wonderful.…
People seem to like this South African effort for the BMW 1 Series that lets consumers play a racing game with cars projected on outdoor boards and buildings. Well, I'm…
Following high-speed skids through car-shaped gaps in thick (supposedly) concrete walls, BMW Canada presents more insane stunt driving to promote its 1 Series M Coupe. Now, the brand wants to…
BMW Canada presents: the 1 Series M Coupe versus concrete walls. As stunt driving goes, this is some seriously bad-ass stuff. Done by ad agency Cundari (the same guys who…
BMW of North America’s executives will start visiting agencies next week in the review of its creative business. The assignment includes national and dealer group advertising directed at the general market…
Toronto agency Cundari recently whipped up a BMW banner ad which it claims is the longest ever produced. Appearing first as an innocent 300-by-250-pixel box, it expands when moused over…
GENESIS: BMW is renowned for performance—raw speed and power. Now, it wants to highlight its innovation, too, in areas like technology, connectivity, and fuel efficiency. The 5 Series excels in…
Is BMW still the Ultimate Driving Machine? Dan Creed, the German automaker’s head of North America marketing, bristles at the suggestion the iconic tagline, introduced in 1975, has been mothballed. As…
A recent BMW movie-theater ad in Germany burned an image of the automaker's logo on the backs of viewers' eyelids—just in case any of them didn't already associate the brand…
