Topic: Bluefin Labs

Twitter's New Event Targeting Lets Brands Plan Months Ahead for Live Campaigns

Real-time marketing enhanced

Twitter is already a go-to place for brands when it comes to special events and important days. It's a place where the conversation naturally gravitates during, say, the Super Bowl…

Twitter’s 2014 Strategy: The Intersection of Video and Data

True second-screen targeting

Twitter is doubling down on its second-screen pitch. The company has been meeting with agencies and brands since the beginning of the year, showing off its ad product road map in…

Social TV Use Appears to Be Growing

More CW than CBS

Did you know you’re more likely to immediately tell all your Facebook friends about the terrible thing Kim Kardashian just said than you are to tweet during the show about…

These Are the Biggest Hurdles Facing Social TV

2013 could be the breakthrough year

TV has a new love—that little blue Twitter bird. And like any new infatuation, the promise of what’s to come is almost too good to be true. Most recently, the Grammys…

ABC News, Bluefin Labs Extend Social TV Analytics Partnership Through Presidential Election

Companies correlate social sentiment, presidential campaign events

ABC News has extended its partnership with social TV analytics firm Bluefin Labs through next year’s presidential inauguration. executive producer Ed O’Keefe announced the extension during a Social Media…

Social TV Startup Bluefin Labs Raises $12M in New Funding

Company analyzes TV viewers' real-time reactions to shows

Social TV is coming of age. In an announcement today, Cambridge, Mass.-based social TV analytics startup Bluefin Labs said it had raised $12 million in series B financing. The new funding,…