Topic: Bluefin Labs

Twitter’s 2014 Strategy: The Intersection of Video and Data True second-screen targeting

Twitter is doubling down on its second-screen pitch. The company has been meeting with agencies and brands since the beginning of the year, showing off its ad product road map in…

January 20, 2014, 10:23 PM EST

Social TV Use Appears to Be Growing More CW than CBS

Did you know you’re more likely to immediately tell all your Facebook friends about the terrible thing Kim Kardashian just said than you are to tweet during the show about…

June 10, 2013, 12:01 AM EDT

These Are the Biggest Hurdles Facing Social TV 2013 could be the breakthrough year

TV has a new love—that little blue Twitter bird. And like any new infatuation, the promise of what’s to come is almost too good to be true. Most recently, the Grammys…

May 13, 2013, 10:25 PM EDT

ABC News, Bluefin Labs Extend Social TV Analytics Partnership Through Presidential Election Companies correlate social sentiment, presidential campaign events

ABC News has extended its partnership with social TV analytics firm Bluefin Labs through next year’s presidential inauguration. executive producer Ed O’Keefe announced the extension during a Social Media…

February 15, 2012, 12:31 PM EST

Social TV Startup Bluefin Labs Raises $12M in New Funding Company analyzes TV viewers' real-time reactions to shows

Social TV is coming of age. In an announcement today, Cambridge, Mass.-based social TV analytics startup Bluefin Labs said it had raised $12 million in series B financing. The new funding,…

January 24, 2012, 11:14 AM EST