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Brand of the Day: Meet the U.S. Market Leader in E-Cigarettes Blu launches a new product as lawmakers debate the category's regulations

Electronic cigarettes may be relatively young product category, but that doesn't mean various brands aren't battling for top spot of a $2 billion market. Beyond the litany of debates over the…

September 18, 2014, 11:54 AM EDT

Lawmakers to FDA: Regulate E-Cigarettes Presentation compares cigarette and e-cigarette ads to make the case

In its heyday, cigarettes were one of the biggest advertising categories. That's just what a growing number of policymakers fear will happen with electronic cigarettes. Hoping to convince the Food and…

November 4, 2013, 4:55 PM EST

The Marlboro Man Still Sells Cigarettes E-cigarettes get tough

It’s one of branding’s eternal truisms that when you find an idea that works, you stick with it. It’s why fatherly CEO Dave Thomas appeared in over 800 TV spots…

April 11, 2013, 12:07 PM EDT

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