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Topic: Bloomberg

End of Saturday Delivery Puts Magazines, Newpapers in Bind

Change set to take effect Aug. 5

Weekly newsmagazines, already challenged to stay relevant when news is available around the clock, now have to figure out how to make sure they get in readers’ hands on a…

Now Quarterly, Bloomberg Pursuits Adds to Masthead, Launches iPad App

New advertisers include Ralph Lauren, Lamborghini

Bloomberg Pursuits, the luxury lifestyle spinoff of Bloomberg Markets, is trying to make more inroads into fashion as it steps up its frequency to four times a year. In addition…

Adweek's 2012 Brand Genius Awards

Celebrating the brains, guts and creativity of the year’s top marketers

As most people know, Tinker, Tailor, Soldier, Spy is the title of a 1974 John le Carré novel. But as most marketers know, it's also an apt metaphor for their…

IGN President Stepping Down

Roy Bahat departing after 5-year tenure atop gamer-oriented site

Roy Bahat, president of News Corp.’s IGN for the past five years, is leaving the company. David Martin, the company’s CFO, will take over Bahat’s role as president for the time…

The Givers

From the top ranks of AOL and A+E Networks, to Havas and Time Inc., a portfolio of people doing good

Despite a still-iffy economy and another dip in consumer confidence last month, Americans continue to open their checkbooks for charity, with total philanthropic donations last year growing 4 percent to…

Politico Is Making Money With Subscriptions

The site's sub service boasts a 96% renewal rate

In an era where it has been difficult to get anyone to pay for quality reporting, Politico is finding ways to make some cash. Eighteen months ago, Politico went out on…

Curated Content Gives Brands a Helping Hand

Marketers sate their social needs with repurposed news from outlets

Hungry for content to push out into social feeds, a growing number of marketers are adopting strategies that include repackaging articles from news sites on their own sites. For example, in…

The 10 Most Controversial Mag Covers (Recently) Published

These images shocked, awed, made you buy and/or made you talk

Sex sells. If it bleeds, it leads. There is value to shock—you don't have to be slinging dirt for TMZ to understand that. Some of the most controversial images ever…

Bloomberg to Double Frequency of 'Pursuits'

Makes big play for fashion advertising

Bloomberg L.P. may have conquered the financial world, but in the fashion world, it’s pretty much a nobody. It’s trying to change that, though. In February, its Bloomberg Markets, the monthly…

Bloomberg Wins FCC Complaint Against Comcast

Comcast must move Bloomberg TV to its news neighborhoods

No more searching in the nosebleed numbers for Bloomberg TV on Comcast Cable's lineup. The Federal Communications Commission's media bureau Wednesday ordered Comcast to move Bloomberg TV next to other…

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