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Topic: bloggers

Bloggers and Celebrities Share Hometown Recommendations for YP Campaign

Yellow Pages finds a new way to go local

Formerly known as Yellow Pages, YP wants to remind people it's a good source for local advice online as well as in hulking-book form. To do so, it's been rolling…

How Art Basel Miami Beach Became a Major Draw for Marketers

Luxury mags and sponsors flock to art fair

Every winter, the fashion crowd—bloggers, editors, well- heeled customers—descends on a certain American city for a week of seemingly nonstop parties, many hosted by top-tier luxury magazines and sponsored by…

Why Did These $68 Shorts From Stitch Fix Show Up With a $24.97 Price Tag From Nordstrom Rack?

Popular service says blogger's delivery was a fluke

Blogger Kat Bouska usually loves being surprised by what's inside her monthly Stitch Fix fashion box deliveries, but the most recent one included something she truly didn't expect: an original…

Bad Idea: Baby Brand Hands Out Candy in Realistic Pill Bottles at BlogHer

The response is about what you'd expect

Coming up with promotional freebies that will stand out in the sea of swag at BlogHer is always a challenge. But one brand may have taken its creativity a bit…

Infographic: What Motivates and Agitates Mom Bloggers

How (and how much) do they get paid?

For marketers, blogging moms have long been a mysterious and massively influential group that can seem difficult to decode. The reason is relatively simple: No two bloggers are alike. Each…

Fashion Bloggers See a Missed Opportunity to Monetize Instagram Posts

Why aren’t links allowed?

In the coming weeks, Instagram will start rolling out its first ads in the form of promoted posts within members’ feeds. But numerous marketers maintain that the service is still…

Pinterest Clamps Down on Contests to Keep Them From Getting 'Spammy'

Rules have been unclear and unfollowed, site admits

Just a few months after Facebook finally eased off its restrictive contest guidelines, Pinterest seems to be taking the opposite approach. In a recent round of policy revisions and clarifications,…

Duane Reade and Papa John's Sales Data Show Promise for Twitter Commerce

Brands move needle with paid and organic tweets

Twitter is starting to make some noise about getting more retailers to use its platform for social commerce. Given the up and downs that merchants have had on Facebook in recent…

Details Uses Bloggers for Native Advertising

Helps brands like A/X Armani Exchange, Prada promote fall looks

In the latest example of a publisher blurring the line between advertising and editorial, Details is tapping its Details Network, a collective of 150 men’s style bloggers who share their work…

Disney Film Publicist's Joke Photo With Bloggers Sparks Backlash

Personal Facebook post was of 'some of my best friends,' Marshall Weinbaum says

For marketers, blogger outreach can often feel like working in a field of landmines, where one misstep can detonate across the Web. The newest publicist to find himself at the…

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