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Topic: bloggers

How Art Basel Miami Beach Became a Major Draw for Marketers Luxury mags and sponsors flock to art fair

Every winter, the fashion crowd—bloggers, editors, well- heeled customers—descends on a certain American city for a week of seemingly nonstop parties, many hosted by top-tier luxury magazines and sponsored by…

November 17, 2014, 12:02 AM EST

Why Did These $68 Shorts From Stitch Fix Show Up With a $24.97 Price Tag From Nordstrom Rack? Popular service says blogger's delivery was a fluke

Blogger Kat Bouska usually loves being surprised by what's inside her monthly Stitch Fix fashion box deliveries, but the most recent one included something she truly didn't expect: an original…

August 1, 2014, 4:16 PM EDT

Bad Idea: Baby Brand Hands Out Candy in Realistic Pill Bottles at BlogHer The response is about what you'd expect

Coming up with promotional freebies that will stand out in the sea of swag at BlogHer is always a challenge. But one brand may have taken its creativity a bit…

July 28, 2014, 3:48 PM EDT

Infographic: What Motivates and Agitates Mom Bloggers How (and how much) do they get paid?

For marketers, blogging moms have long been a mysterious and massively influential group that can seem difficult to decode. The reason is relatively simple: No two bloggers are alike. Each…

May 20, 2014, 11:05 PM EDT

Fashion Bloggers See a Missed Opportunity to Monetize Instagram Posts Why aren’t links allowed?

In the coming weeks, Instagram will start rolling out its first ads in the form of promoted posts within members’ feeds. But numerous marketers maintain that the service is still…

November 3, 2013, 9:57 PM EST

Pinterest Clamps Down on Contests to Keep Them From Getting 'Spammy' Rules have been unclear and unfollowed, site admits

Just a few months after Facebook finally eased off its restrictive contest guidelines, Pinterest seems to be taking the opposite approach. In a recent round of policy revisions and clarifications,…

October 25, 2013, 2:00 PM EDT

Duane Reade and Papa John's Sales Data Show Promise for Twitter Commerce Brands move needle with paid and organic tweets

Twitter is starting to make some noise about getting more retailers to use its platform for social commerce. Given the up and downs that merchants have had on Facebook in recent…

September 17, 2013, 3:57 PM EDT

Details Uses Bloggers for Native Advertising Helps brands like A/X Armani Exchange, Prada promote fall looks

In the latest example of a publisher blurring the line between advertising and editorial, Details is tapping its Details Network, a collective of 150 men’s style bloggers who share their work…

September 5, 2013, 1:59 PM EDT

Disney Film Publicist's Joke Photo With Bloggers Sparks Backlash Personal Facebook post was of 'some of my best friends,' Marshall Weinbaum says

For marketers, blogger outreach can often feel like working in a field of landmines, where one misstep can detonate across the Web. The newest publicist to find himself at the…

April 27, 2013, 10:27 AM EDT

Hillary Frey Named Yahoo News Editor in Chief Former 'Adweek' staffer promises to make portal's content less bloggy

Yahoo just can't seem to stay out of the news this week. On Wednesday (July 18) it announced Hillary Frey will take the reins as editor in chief of Yahoo…

July 18, 2012, 11:43 AM EDT

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