Topic: Blitzmetrics

Who's Leading the Way for Marketers Among the Biggest Social Networks?

Agency vets discuss benefits and challenges

Statistics and think pieces aside, one fact becomes clearer by the hour: The world’s largest social media platforms will play an increasingly larger role in the digital marketing equation moving…

Brands Favor Social Shares Over Likes

Chatter is key

Asking consumers to like an ad or post on Facebook—common practice among marketers for years—has, let’s face it, become about as popular as Friendster. While Facebook has for some time now…